windeln.de is a Munich-based online retailer and flash-sales platform for baby products. Launched in 2010 by Alex Brand, the company operates an e-commerce site and introduced a flash-sales model called windelbar in 2012. It expanded into Switzerland and Austria in 2013, acquiring kindertraum.ch and toys.ch during its Swiss expansion. The company intends to use new funding to expand its product portfolio, continue geographic roll-out and pursue targeted acquisitions. The business raised €45M in its latest financing round led by Goldman Sachs with participation from existing investor DN Capital. The platform focuses on baby care goods and aims to grow via market expansion and M&A. Windeln.de is a Munich-based online shop for baby products that positions itself as Germany’s largest web store for daily baby needs. It offers more than 20,000 products from over 300 brands, including diapers, baby food, skin care and safety products such as gates and monitors, all available for home delivery. The company was founded in October 2010 by Konstantin Urban and Alexander Brand and currently employs about 50 staff. Windeln.de reported a revenue run rate of EUR 50 million and has been highlighted by investors for strong 2012 performance driven by growth, lean operations, logistics and marketing. The business plans to use new capital to expand its product assortment, improve customer service, and enter additional European markets with the aim of becoming a European category leader. Recent financing activity also included a secondary transaction that allowed an early investor to exit. windeln.de is an online retailer offering baby products across categories such as diapers, food, skin care and safety items. The company lists more than 11,000 products and serves a customer base of over 100,000 parents. Founded in 2010 and led by Managing Director Konstantin Urban and Alexander Brand, it operates from Germany. windeln.de completed a new high seven-figure financing from existing investors. The company plans to use the funding to extend its product range—including car seats, strollers and baby clothing—and to continue investing in brand building. These moves are aimed at broadening its offering and growing its customer base. Windeln.de is an online store for baby-related goods that targets web-savvy parents. The site is not yet live but has reportedly secured a seven-figure investment and holds several million euros in the bank. Founder/management includes ex-Holtzbrinck Ventures Managing Director Konstantin Urban. The company plans to carry around 80 brands and promises Europe-wide free shipping from launch, positioning itself as a pan-European vertical e-commerce offering. Windeln.de aims to compete with generalists like Amazon by focusing on the baby niche. The article cites Diapers.com as a market proof point, noting Diapers.com sold "half a billion diapers this year," per CEO Marc Lore.

Total raised

$71M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2015