Winky Lux, founded in 2015 and led by CEO Natalie Mackey, is a New York City beauty brand offering a range of cosmetics and skincare products. Its portfolio includes items such as Flower Balm, Universal Brow Pencil, and Peeper Perfect Concealer. The company is known for innovative products and a commitment to clean, cruelty-free formulations. Winky Lux has entered a strategic partnership with CORE Industrial Partners to access additional resources aimed at accelerating growth and expanding market reach. The investment is intended to fund expansion of both digital and brick-and-mortar retail channels while leveraging CORE’s strategic guidance and operational support. The CEO, co-founders and management team will remain in place, and industry veterans Zack Zavalydriga and Cassandra Batista have been appointed to the board. Winky Lux is a NYC-based digitally native cosmetics brand launched in October 2015 and led by Natalie Mackey. The company offers paraben-free, cruelty-free, non-toxic, heavily pigmented products including lip pills, glosses, eye palettes, complexion powder, blush, rainbow brow palettes and the Flower Balm lip balm. Each product is packaged in custom white lacquer, silver, and gold and shipped in a luxurious box. Winky Lux sells via WinkyLux.com and in more than 1,000 global retail locations, including Nordstrom, Bloomingdales and Mecca Maxima. With a supply chain able to develop and launch new products in 45 days, the company plans to expand digital campaigns, increase its product offering and open its first pop-up shop in lower Manhattan. It will continue to acquire customers through influencer collaborations and trend-driven content.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2017