Woflow provides APIs and a blend of machine learning and AI-powered human-in-the-loop processes to structure offline merchant data — menus, images and inventory — for food delivery, e-commerce and POS customers. The product is designed to make ordering intent (e.g., “no mustard”) machine-readable and reduce costly errors during onboarding. The company was founded in 2017 and is based in San Francisco; its customers include large food-delivery platforms and early traction was noted with DoorDash, Deliveroo, Wolt and Popmenu. After launching its merchant data tool, Woflow reported rapid revenue growth (doubling every couple months initially and then doubling monthly in the most recent six-month period) and is approaching one million merchants onboarded. The business is operating in 10 countries across five languages and plans to add another 10 languages as it expands into Latin America and Asia. Woflow is also exploring adjacent horizontal markets like grocery and convenience stores, while remaining focused on restaurants as its core use case. Woflow builds a Merchant Data Platform that provides a standardized, automated approach to merchant data operations via a simple API. The company focuses on catalog digitization and data management, helping platforms and marketplaces create and maintain complex structured data at scale. Woflow says the platform already powers thousands of interactions a day and is used by customers including DoorDash, Snackpass, and Chowly. The seed financing will support the launch of what the company calls the world's first Merchant Data Platform. Woflow was founded in 2017 by Jordan Nemrow and Will Bewley and is based in San Francisco, CA. It positions itself as the data infrastructure behind high-growth online ordering and food delivery platforms.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2022