Wonderbelly produces an FDA-regulated over-the-counter antacid formulated to be 100% plastic-free and to use ingredients the company says are healthier than incumbents like Tums. The chewable product is non-GMO and vegan, containing calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose and natural flavors. Founders Lucas and Noah Kraft launched Wonderbelly after Lucas’s experience with bulimia and nearly a decade of gastric issues, and amid safety concerns raised by the 2020 Zantac recall. The company launched publicly in June 2022 and acquired more than 1,000 customers in its first two weeks. Wonderbelly has assembled a team including Johanna Hunter (VP of Product and Manufacturing) and several gastroenterologists as advisors. It is currently focused on building a strong D2C brand with plans to enter retail and expand into other OTC medications in the future.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2022