WordStream provides search engine marketing software and services, including its PPC Advisor product that guides marketers through tasks like keyword research, ad optimization, landing page creation, reporting and call tracking. The company pairs its software with a services team that uses PPC Advisor to deliver traffic, clicks and conversions for clients. WordStream serves thousands of customers and employs over 100 staff in Boston. It is led by CEO Ralph J. Folz. The company intends to use the new funding to further invest in its search marketing software and related offerings. WordStream is a Boston, MA-based provider of search engine marketing software and services for small and medium-sized businesses. Founded in 2008 and led by CEO Ralph Folz, it offers paid and free keyword tools and PPC management software. Its core product set includes PPC Advisor and the 20-Minute PPC Work Week, a system of tools and alerts that enables advertisers to optimize PPC campaigns in just 20 minutes a week. The company currently has nearly 1,000 customers. WordStream has raised a total of $16M to date. The latest additional $6M will be used for continued development of PPC Advisor, ongoing expansion of the 20-Minute PPC Work Week, and continued investments in infrastructure. WordStream builds keyword management and search marketing software and offers related services to help businesses create and manage large paid and organic search campaigns. Its productset focuses on automating and productizing various search engine marketing tasks that were previously done via consulting. The company was bootstrapped initially through search marketing consulting while a team of engineers and marketers productized those tasks. Leadership changes in 2008 positioned Larry Kim to focus on marketing and product management while Rob Adler became CEO. No revenue or user metrics are disclosed in the article. An announcement about the new financing was expected to be published the following week.

Total raised

$24M

Funding rounds

4

Latest round

Series C

Latest activity

Jul 2014