World Liberty Financial was launched in 2024 as a DeFi protocol designed to offer a transparent, blockchain-based alternative to traditional banking. Built on Ethereum, the platform lets users lend and borrow crypto assets in an on-chain environment. The venture represents the Trump family’s largest push into digital assets to date and was co-founded by Zachary Folkman, Chase Herro, members of the Witkoff family, and members of the Trump family. By positioning itself as a vehicle for financial independence, the project aims to capture a growing DeFi community seeking uncensored access to credit markets. The involvement of high-profile political families gives the protocol unusual geopolitical visibility and potential regulatory scrutiny. A recent half-billion-dollar foreign investment now supplies substantial capital for product expansion and liquidity incentives. However, the company must navigate technical challenges typical of DeFi platforms while balancing heightened political and compliance risks stemming from its ownership structure.

Total raised

$16.2B

Funding rounds

7

Latest round

Equity

Latest activity

Feb 2026