Founded in 2025 by Navneet Misra and Dr. Madhu, Xtovia develops premium haircare products intended to repair structural hair damage through science-backed formulations built around its proprietary TriLayerX Hair Tech. The company says the technology is supported by more than 1,500 product iterations, over 35 in-vitro and clinical studies, 500 consumer validations, and four global patent applications. Xtovia claims its formulations demonstrated up to 20% higher efficacy than leading international bond-repair brands in clinical testing. It currently sells via a direct-to-consumer platform and plans to expand to additional online marketplaces and distribution channels in the coming months. The startup intends to grow its team, broaden its product portfolio, increase investments in brand-building and consumer education, and position itself as a global Indian beauty brand exporting innovation-led haircare products from India.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026