YEVVO is a live mobile video platform that enables real-time, participatory storytelling by letting users go live and invite friends and viewers to affect the content as it unfolds. The product targets users seeking immediate, unfiltered interaction—particularly Gen Z—and emphasizes live mobile-to-mobile video. The company says usage tripled in the past month, indicating growing engagement among its community. The $3.7M Series A will be used to scale the product and evolve the company’s technology to meet demand. YEVVO was founded in 2013 and is based in San Francisco and Tel Aviv. Leadership, including CEO and co-founder Ben Rubin, frames the product as a shift from sharing to taking part in social experiences. Yevvo is an iPhone live-broadcasting app focused on streaming mobile video and enabling social interaction around those streams. Users can follow people, real-world places and events, and the app is designed to integrate with the Twitter ecosystem so one tap and slide alerts a user’s Twitter network that they are live. Watchers can like, comment and “re-stream” broadcasts to their own followers, enabling viral distribution similar to retweets. Currently only the broadcaster can save the video to their iPhone library when a stream ends; more saving options are planned and a Google Glass app is in the works, with Discovery-by-Topic promised soon. The company was founded around a year ago by Ben Rubin, Itai Danino and Roi Tirosh, is Israeli, and has raised $500,000 in angel funding. Investors include Eden Shochat, Eyal Gura, Ron Gura, Plus Ventures (led), EntreeCap and other angels. The app faces growth challenges given a small user base and competition from fast-sharing services like Vine and Instagram.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2014