Yieldbot operates a digital marketplace that captures real-time consumer intent in premium content to connect brands with active buyers. Its platform leverages real-time data and header-bidding media across more than 1,000 websites. The company’s targeting technology does not use cookies and relies on first-party data relationships. Led by CEO Jonathan Mendez, Yieldbot maintains offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. The company plans to use new funding to expand sales and marketing across the U.S. and accelerate product development for mobile and video. It is also exploring strategic acquisition opportunities to broaden its product offerings. Yieldbot provides real-time consumer intent data to digital marketers, enabling premium publishers to access keyword and cost-per-click budgets across Search, Social, Shopper and Mobile Marketing. The company is led by CEO Jonathan Mendez and operates from New York City and Boston. Yieldbot closed an $18M Series B to expand its operations. It intends to use the funds to further develop its real-time data and ad-matching technology, bolster its U.S. sales force and add technical and executive professionals. The company’s product focuses on matching real-time intent signals to advertising demand for publishers. The Series B underscores a push to scale both product and commercial teams. Yieldbot, based in Boston, MA, is developing a real-time intent marketplace that connects advertisers with consumer intent signals flowing through publisher sites. Its technology offers premium keyword inventory and real-time matching of consumer intent to publishers, giving advertisers access to intelligence on visitor site-session intent and a direct connection to search and keyword buying budgets. The company partners with leading media properties including Meredith, Rodale, Remedy Health, BlogHer, BabyCenter and Internet Brands. Yieldbot is led by CEO Jonathan Mendez, CTO Rich Shea and Chief Data Scientist Soren Macbeth. The business is focused on building this new advertising channel and improving advertiser performance through real-time matching. Financially, the company completed a fundraising round (see deal details) to support these efforts.

Total raised

$58M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2016