Led · Series B · Dec 2025

Looma operates a network of more than 7,000 in-store video screens across 1,100 grocery and wholesale locations, including Kroger, BJ’s Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks. The platform delivers brand storytelling, educational content, and tailored recommendations directly beside merchandise, helping retailers monetize physical aisles while influencing shopper decisions. Looma reaches about 27 million shoppers each month, and advertisers such as General Mills, P&G, Coca-Cola, Anheuser-Busch, and Diageo report an average ~4× full-funnel incremental ROAS. Following a successful pilot in 50 Kroger stores, Looma has expanded its screens into nearly 600 Kroger wine and spirits departments, where featured brands saw 2–4× iROAS and 98 % customer satisfaction. The company plans to use new capital to accelerate national roll-outs and deepen retailer partnerships. Since 2023, its screen count has grown almost ninefold, underscoring rapid adoption. Total funding now stands at $30 million, combining equity and credit, supporting continued technology development and market expansion.

Led · Series A · Apr 2024

Bite builds customizable, user-friendly self-service kiosk ordering software for fast-casual and quick-service restaurants and convenience stores. Its platform integrates with existing tech stacks to improve order accuracy, increase throughput, and enhance customer satisfaction. Bite uses a patented AI, called Bite Lift, to analyze each transaction in real time and provide personalized upsell recommendations that drive higher average checks. The company reports its software helps more than 1,100 restaurant locations and yields average check-size increases of about 20%. Bite plans to invest in scaling its technology with existing partners, onboarding new clients in its pipeline, and expanding focus to enterprise restaurant brands, emerging fast-casual concepts, and innovative c-stores. Recently secured funding (see deal) will be used to accelerate growth and continue development of its technology capabilities.

Participated · Series B · May 2023

Datasembly provides real-time product pricing, promotions, and assortment data and software to retailers and CPG brands. It collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America and has captured over three years of data through a proprietary data collection engine. The company says it collects and normalizes billions of data points weekly and serves some of the largest and most competitive CPGs and retailers. Datasembly recently launched a Product Matching service with a proprietary match maintenance engine to keep product matching collections fresh. The new funding will be used to scale the business in a capital-efficient manner and to bring new tools to market quickly. Co-founder and CEO Ben Reich said the company has continued to grow and scale despite a cooler funding environment. Datasembly offers a platform that delivers hyper-local, real-time product pricing, promotions, and assortment data for retailers and CPG brands. Its proprietary data collection engine captures over three years of historical data and collects information from tens of thousands of retail, grocery and QSR locations across North America, covering online and brick-and-mortar sources. The company counts three of the top ten CPG brands and two of the top five regional and national retailers among its customers. Datasembly’s web app surfaces immediate visibility and insights to help clients respond to market changes and pricing dynamics. Management plans to use new funding to accelerate growth in engineering, sales operations, and sales and marketing strategies, and to continue introducing new products and improving insight delivery. The company recently secured new capital to support that expansion and added two board members to support its growth. Datasembly provides real-time data on product availability and pricing for consumer packaged goods brands and retailers by scraping retail data at massive scale. Founded by Ben Reich and Dan Gallagher after working at a retail analytics firm, the company aims to eliminate errors in pricing data that lead to poor business decisions. Datasembly went through the 500 Startups accelerator and previously raised a small seed round. It already counts three of the nation’s largest CPG brands and two of the top five regional and national retailers among its customers. With a $10.3 million Series A led by Craft Ventures, Datasembly plans to expand sales, marketing and product development. As part of the round, David Sacks of Craft Ventures will take a seat on Datasembly’s board.

Led · Series C · Aug 2016

Yieldbot operates a digital marketplace that captures real-time consumer intent in premium content to connect brands with active buyers. Its platform leverages real-time data and header-bidding media across more than 1,000 websites. The company’s targeting technology does not use cookies and relies on first-party data relationships. Led by CEO Jonathan Mendez, Yieldbot maintains offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. The company plans to use new funding to expand sales and marketing across the U.S. and accelerate product development for mobile and video. It is also exploring strategic acquisition opportunities to broaden its product offerings. Yieldbot provides real-time consumer intent data to digital marketers, enabling premium publishers to access keyword and cost-per-click budgets across Search, Social, Shopper and Mobile Marketing. The company is led by CEO Jonathan Mendez and operates from New York City and Boston. Yieldbot closed an $18M Series B to expand its operations. It intends to use the funds to further develop its real-time data and ad-matching technology, bolster its U.S. sales force and add technical and executive professionals. The company’s product focuses on matching real-time intent signals to advertising demand for publishers. The Series B underscores a push to scale both product and commercial teams. Yieldbot, based in Boston, MA, is developing a real-time intent marketplace that connects advertisers with consumer intent signals flowing through publisher sites. Its technology offers premium keyword inventory and real-time matching of consumer intent to publishers, giving advertisers access to intelligence on visitor site-session intent and a direct connection to search and keyword buying budgets. The company partners with leading media properties including Meredith, Rodale, Remedy Health, BlogHer, BabyCenter and Internet Brands. Yieldbot is led by CEO Jonathan Mendez, CTO Rich Shea and Chief Data Scientist Soren Macbeth. The business is focused on building this new advertising channel and improving advertiser performance through real-time matching. Financially, the company completed a fundraising round (see deal details) to support these efforts.

Participated · Equity · Dec 2015

SteelHouse provides a cloud-based platform that enables marketers to drive measurable performance across retargeting, prospecting, social, and mobile campaigns. Led by President and CEO Mark Douglas, the company serves over 2,000 clients and has managed approximately 40,000 campaigns, including work for many top 100 brands. The platform centralizes campaign management and performance measurement across multiple channels. SteelHouse raised $49M to continue to grow operations. The company intends to use the funds to expand its operations and support continued growth. SteelHouse is based in Los Angeles, CA. SteelHouse provides a Behavioral Commerce platform that delivers Real Time Offers and award-winning Retargeting and Acquisition products to eCommerce retailers. The platform segments shoppers by shopping personalities and buying behaviors and deploys personalized offers in real time across devices and the web. SteelHouse says this enables retailers to reach qualified shoppers at the moment they are most receptive, driving conversions and revenue. The company has received multiple industry awards, including ad:tech Innovation Award and honors at Under The Radar and Launch: Silicon Valley. Its team includes veterans from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles and intends to use new funding to grow aggressively and accelerate product rollout.