YieldMo, founded in 2012 and based in New York City, operates a private mobile marketplace that enables advertisers to buy exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. The marketplace is restricted to premium advertisers and publishers and provides transparent reporting down to the placement level; ads typically appear on 100% of a publisher’s pages. YieldMo uses A/B testing, machine learning and predictive modeling to optimize ads toward highest possible performance at the placement level. The company plans to expand its Ad Format Lab™ and Private Mobile Marketplace using the new capital. It also intends to hire at least 40 new employees across visual design, development, full-stack engineering, data science and business development roles in the coming months. YieldMo provides technology that enables marketers to purchase high-quality ad placements in consumer-friendly formats on mobile pages and apps of premium publishers. The company offers a mobile-first advertising platform and ad formats optimized for mobile environments. Co-founded by Michael Yavonditte (CEO), Teddy Jawde, Todd Coleman and Rick Eaton, YieldMo focuses on connecting advertisers with premium mobile inventory. The company intends to use the Series B proceeds to continue building technology infrastructure and to add publishers and advertisers to its platform. Financially, YieldMo raised $8M in a Series B financing led by Google Ventures. The company is based in New York City.

Total raised

$18M

Funding rounds

2

Latest round

Series C

Latest activity

Oct 2014