• Yieldmo

  Participated · Series C · Oct 2014

  YieldMo, founded in 2012 and based in New York City, operates a private mobile marketplace that enables advertisers to buy exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. The marketplace is restricted to premium advertisers and publishers and provides transparent reporting down to the placement level; ads typically appear on 100% of a publisher’s pages. YieldMo uses A/B testing, machine learning and predictive modeling to optimize ads toward highest possible performance at the placement level. The company plans to expand its Ad Format Lab™ and Private Mobile Marketplace using the new capital. It also intends to hire at least 40 new employees across visual design, development, full-stack engineering, data science and business development roles in the coming months. YieldMo provides technology that enables marketers to purchase high-quality ad placements in consumer-friendly formats on mobile pages and apps of premium publishers. The company offers a mobile-first advertising platform and ad formats optimized for mobile environments. Co-founded by Michael Yavonditte (CEO), Teddy Jawde, Todd Coleman and Rick Eaton, YieldMo focuses on connecting advertisers with premium mobile inventory. The company intends to use the Series B proceeds to continue building technology infrastructure and to add publishers and advertisers to its platform. Financially, YieldMo raised $8M in a Series B financing led by Google Ventures. The company is based in New York City.

• SeatCrunch

  Led · Series A · Aug 2012

  SeatCrunch launched as the national online platform for Texas ticket seller Best Tickets and aggregates event tickets via the Ticket Evolution software and API. The platform broadcasts a large, price-competitive inventory sourced from brokers who use Ticket Evolution. SeatCrunch differentiates with a fixed-price model that displays one price throughout the shopping process rather than adding a service charge at checkout. It also unveiled an affiliate program that lets webmasters share the site's tickets and earn revenue. The company launched with a $3.5 million Series A and positions itself to enter the roughly $15 billion secondary ticket market. The article frames the timing as favorable given steady ecommerce growth and large incumbents in the resale space.

• Cartera Commerce

  Participated · Series D · Jun 2012

  Cartera Commerce provides a comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. The company is led by president and CEO Tom Beecher and is based in Lexington, MA and Atlanta, GA. It raised $12.2M in growth capital in a round announced May 6, 2012. The financing was led by Comvest Group with participation from previous investors Flybridge Capital Partners, Dace Ventures, LBO Enterprises and Venture Capital Fund of New England. Cartera intends to use the funding to increase investment in sales, product development and operations. No revenue or user metrics were disclosed in the article.

• Ticket Evolution

  Participated · Series A · May 2012

  Ticket Evolution develops ticketing software and proprietary tools, including an automated ticket uploader that integrates real-time purchasing and coordinates inventory, shipping, record keeping, and order management. The company has integrated mobile technology and third-party APIs, such as accounting suites and marketing tools, to increase functionality for users. It is led by Chairman and Co-Founder Steve Parry. Ticket Evolution is based in Jersey City, NJ and Plano, Texas. The company closed a $3.5M Series A venture round and plans to use the funding to expand its distribution channels and market influence. It also entered a business development agreement with Raptor Accelerator to support growth and, as part of the financing, Harry DeMott of Raptor Ventures and Dave Andonian of Dace Ventures joined the board.

• Vitrue

  Participated · Series C · Feb 2011

  Vitrue offers a SaaS SRM platform that enables brands and marketing agencies to manage Facebook and Twitter accounts, location-based services, and mobile applications. Its platform is used by brands including Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald’s, YouTube, Ford, AT&T, Disney and Best Buy. The service manages over 2,500 Facebook Pages and Twitter accounts across 47 countries, totaling 450 million fans and followers. That's up from 680 Twitter and Facebook accounts managed in October 2010. Vitrue tripled accounts and saw nearly 100% revenue growth from Q2 2010 to Q3 2010 and is cash-flow positive. With the new financing the company will open offices in seven U.S. markets and establish presences in London, Toronto and Singapore. To support the expansion it plans to hire between 100 and 150 employees in 2011. ViTrue hosts user-generated video with an explicit advertising focus, positioning itself as a "Branded Video Community" to promote brand engagement. The site currently features homemade videos tied to brands such as Moe’s Southwest Grill, Lance Foods, The Cincinnati Bengals, and The Nerd League. ViTrue also owns the online video-sharing community Sharkle.com. The company recently closed a major Series A round led by media investors and has attracted notable angel backers. Turner Broadcasting, one of the Series A investors, plans to test ViTrue’s model with an online campaign called "Funny or Not?" later this year. Observers in the article noted it is still unclear whether this model will reliably monetize user-generated video or avoid copyright issues that challenge other platforms.

No current team members are available.