Yofi is a San Francisco-based B2B SaaS startup that helps brands turn existing data into accurate customer identities and intention signals. Founded in June 2021 by Alex and Jordan Shamir, the company focuses on improving brands' understanding of customers, intentions, and the best ways to interact with them. Yofi concentrates on the checkout layer and uses machine learning—more than 160 features—to identify bots, fake accounts, serial abusers, and genuine customers. The product is aimed at improving forecasting, inventory decisions, marketing segmentation, and customer-support prioritization by producing a cleaner dataset of unique customers. The company has eight employees and lists EQL as a major competitor. Yofi plans to expand beyond e-commerce into other verticals and evolve into a broader decision-and-action platform for organizations.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2022