YoLa Fresh operates a platform that connects smallholder farmers directly with traditional fruit and vegetable retailers and food-service customers, tracking produce from farm to retail and enabling next-day delivery. The company offers order placement by midnight with deliveries typically between 7–9 a.m., provides visibility into harvests, and uses stakeholder data to enable financing opportunities. Since launching, YoLa Fresh works with over 1,000 retailers, records up to $1M in monthly GMV, moves over 1,200 tonnes monthly, and averages four transactions weekly per retailer with an 85% customer retention rate. The startup reports a current wastage rate of about 6–7% (down from typical levels) and targets reducing waste to 3% by 2026. It takes a take rate of over 20% and is focused on unit economics to reach a positive contribution margin by end-2024 or Q1 2025, while projecting $40M–$50M in annualized top line by 2026 and planning expansion outside Morocco.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

May 2024