YuMe operates a platform for delivering ads against online videos and has recently added support for connected TVs. The company says the latest financing will be used primarily to expand into more connected devices and to scale its Connected TV business across OEMs and publishers globally. Founder Jayant Kadambi said YuMe is also expanding operations out of its Chennai development labs to pursue media business growth across Asia. The company has attracted strategic interest from device and chip companies—Samsung Ventures led the recent round and Intel previously made a strategic investment. Other investors named in the articles include Translink Capital, WestSummit Capital, Menlo Ventures, Accel Partners, Khosla Ventures, BV Capital, and DAG Ventures. Since being founded in 2007, YuMe has raised nearly $75 million in total. YuMe provides video advertising software and a premium in-stream audience network that connects advertisers, publishers, content distributors, app developers and consumer-electronics manufacturers across online, mobile and connected TVs. Its product suite includes an Embedded SDK for consumer electronics, ACE for Publishers, ACE for Advertisers, and the YuMe Connected Audience Network, all powered by its Relevance Engine. YuMe says it serves over 1 billion ad impressions per month on its global video ad serving infrastructure. The platform is designed to simplify ad serving, campaign management and monetization across multiple screens. The company plans to use new funding to expand its footprint in the nascent connected-TV market and to fuel global expansion. YuMe is privately held and headquartered in Redwood City, California, with a European headquarters in London. YuMetoday operates a video ad network that dynamically places video ads on publishers across multiple platforms and builds monetization technologies for video publishers. The company develops tools that allow publishers to build apps to support mobile video ads and recently released iOS SDKs. It launched two mobile video ad units—Mobile Connect, a full-screen overlay with a 'Tap To Action' feature and social icons, and Mobile Billboard, a pre-roll full-screen banner or rich-media ad. Intel Capital made a $5 million strategic investment in the company. The new capital will be used toward its mobile video ad technology. YuMetoday has raised nearly $55 million in total funding and is profitable. YuMe provides a platform for managing video advertising. The company is headquartered in Redwood City, California. It completed a $25M funding round to support its growth initiatives. The financing is intended to facilitate new technology offerings and additional expansion. In conjunction with the funding, Menlo Ventures’ Shawn Carolan joined YuMe’s board of directors. The company retains backing from multiple venture investors including Accel Partners, BV Capital, DAG Ventures and Khosla Ventures. YuMe is an advertising network that specializes in broadband video. The company focuses on broadband video advertising and is described as very similar to the video ad network Blinkx. YuMe has brought in $2.9M of a $4.5M round of equity. In prior financings it raised about $16M from Accel Partners, BV Capital, DAG Ventures and Khosla Ventures. The funding activity was reported by VentureWire.

Total raised

$66M

Funding rounds

6

Latest round

Equity

Latest activity

May 2012