Zelus Analytics builds a platform that aggregates and integrates disparate analytics data sources for professional sports teams to power modeling and decision-making. It connects to various proprietary and complex data sources and runs a daily data-engineering pipeline that shares common infrastructure across sports. The platform supports modeling for player acquisition, projecting and improving player and team performance, and tactical in-game decision making such as matchup optimization. The company currently works with teams in six major sports — baseball, basketball, hockey, football, cricket, and soccer — and is already generating revenue from these pro clients. With a $3.6M investment announced in the article, Zelus plans to explore expanding into college sports, esports, and direct-to-consumer offerings for individual athletes. CEO and co-founder Doug Fearing, who previously held analytics roles with the Tampa Bay Rays and Los Angeles Dodgers, emphasizes the firm's focus on bringing proprietary team data together to help teams win more games.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2023