RedBird Capital Partners
667 Madison Avenue, 16th Floor, New York, NY, 10065, United States
Overview
RedBird Capital Partners is a private investment firm that builds high-growth companies and provides strategic capital solutions to founders and entrepreneurs. Founded in 2014 by Gerry Cardinale, RedBird integrates sophisticated private equity investing with a hands-on business building mandate that focuses on three core industry verticals – Media & Entertainment, Sports and Experiential Consumer, and Financial Services. Throughout his 30-year investment career, Cardinale has partnered with founders and entrepreneurs to build some of the most iconic growth companies in their respective industries. The firm currently manages approximately $9 billion in assets on behalf of a global group of blue chip institutional and family office investors. For more information, please go to www.redbirdcap.com.
- Total investments
- 11
- Lead investments
- 5
- Investments · 12mo
- 0
- Active investors
- 6
Sector focus
- Business Development
- Finance
- Financial Services
Investment portfolio
- iCreditWorks
Participated · Equity · Apr 2025
iCreditWorks provides a configurable, modular Platform-as-a-Service that lets financial institutions, enterprise networks, and large brands deploy embedded POS lending solutions with integrated payment technologies. Its digital payments infrastructure includes rapid issuance of an in‑App “Tap to Pay” virtual card to deliver a seamless payment experience for consumers and merchants. The company emphasizes PaaS automation and a native mobile app to streamline the consumer financing journey and decrease partners' time to market. iCreditWorks works with partners to issue loans (all loans issued by WebBank) and aims to eliminate cost and operational challenges facing those industries. Leadership includes Chairman and Founder Stephen E. Sweeney. The company plans to use new capital to expand its omni-channel PaaS into additional verticals such as healthcare, SMB equipment, and home improvement and to continue executing its product roadmap and integrate new capabilities.
- Build A Rocket Boy
Led · Series D · Jan 2024
Build a Rocket Boy is a game development studio led by Leslie Benzies, the former president of Rockstar North. The studio is developing a suite of titles including MindsEye and an immersive, community-driven open-world platform called Everywhere, plus a set of user-generated content design tools called Arcadia. Its first titles have not yet launched and are slated for release "in the near future." The company announced a $110 million Series D round of funding ahead of those launches. Prior to this, it had raised at least $40 million to develop and commercialize its games. Build a Rocket Boy is headquartered in Edinburgh and also operates development hubs in Budapest and Montpellier. Benzies founded the project after leaving Rockstar and ultimately reached a confidential settlement related to his prior legal dispute in 2019.
- Zelus Analytics
Participated · Equity · Oct 2023
Zelus Analytics builds a platform that aggregates and integrates disparate analytics data sources for professional sports teams to power modeling and decision-making. It connects to various proprietary and complex data sources and runs a daily data-engineering pipeline that shares common infrastructure across sports. The platform supports modeling for player acquisition, projecting and improving player and team performance, and tactical in-game decision making such as matchup optimization. The company currently works with teams in six major sports — baseball, basketball, hockey, football, cricket, and soccer — and is already generating revenue from these pro clients. With a $3.6M investment announced in the article, Zelus plans to explore expanding into college sports, esports, and direct-to-consumer offerings for individual athletes. CEO and co-founder Doug Fearing, who previously held analytics roles with the Tampa Bay Rays and Los Angeles Dodgers, emphasizes the firm's focus on bringing proprietary team data together to help teams win more games.
- Parade
Participated · Equity · Sep 2023
Parade is a San Francisco-based software platform that provides truckload capacity management to freight brokers, driving carrier access and digital transformation. Led by CEO and Co-Founder Anthony Sutardja, the platform helps users manage relationships, increase truckload capacity, and re-utilize carriers to find the right truck at the best price at the right time. The company raised $17M in funding to support growth and product development. Parade intends to use the proceeds to develop and enhance products that accelerate brokers’ ability to transact freight at scale. Its roadmap includes using Generative AI to turn conversations into freight bookings and expanding integrations with transportation management systems, load boards, rating benchmarks, visibility platforms, and compliance solutions. Parade provides an AI-enabled Truckload Capacity Management Platform that layers on top of a freight broker’s existing systems, such as a Transportation Management System (TMS), to help brokers find availability, book trucks online, and digitally transact loads. Over the past year the company brought its core Capacity Management product to market for freight brokers. Parade’s platform is designed to charge a broker’s capabilities to find and transact truckload capacity and to strengthen connectivity with third-party partners. Customers include major brokerages such as Armstrong Transport Group, Schneider, and Worldwide Express. The company plans to use its recent funding to accelerate digital adoption, expand product capabilities, grow its team, and deepen connectivity across its partner ecosystem. Parade was founded in 2015 in San Francisco.
- RED 6
Led · Series B · Jun 2023
Red 6 develops outdoor-capable augmented reality systems for synthetic training, notably ATARS (Advanced Tactical Augmented Reality System) and ARCADE (Augmented Reality Command and Analytic Data Environment). ATARS is a multi-node, all-domain AR system that creates a complete outdoor synthetic training environment for multiple users, enabling pilots to experience the cognitive loads of real flight while using scalable simulated training. ARCADE defines, builds, briefs, and debriefs training environments and combines biometrics, flight data, and user inputs to improve post-flight replay and analysis. The company says its technology aims to address U.S. and allied military pilot shortages and reduce the resource burden of training by making preparation quicker, cheaper, safer, and cleaner. Red 6 is led by founder and CEO Daniel Robinson and is based in Orlando, FL. The company intends to use the new funding to continue investing in the proprietary technology that supports ATARS. Red 6 develops the Airborne Tactical Augmented Reality System (ATARS), a wide field-of-view, full-color AR solution proven to work outdoors in dynamic, high-speed environments. ATARS enables pilots and ground operators to see synthetic threats and virtual and constructive assets in real time. The company plans to use the new funding to continue expanding operations and broaden its business reach. Red 6 closed a $30M Series A at a $130M post-money valuation. The company was founded in 2018 by Daniel Robinson, Glenn Snyder and Nick Bicanic and is based in Santa Monica, California. The article does not disclose revenue or user metrics. Red 6 is a Santa Monica-based company developing augmented reality air combat training systems. Its core products include the Airborne Tactical Augmented Reality System (ATARS) and the Combined Augmented Reality Battlespace Operational Network (CARBON). The company is led by founder and CEO Daniel Robinson. Red 6 announced it raised $7M in a funding round. The financing was arranged as a SAFE (Simple Agreement for Future Equity) and will fund continued development of ATARS and CARBON. Investors in the round include Red Cell, Snowpoint Ventures, Octave, Moonshots Capital, Irongate, TR Aeroventures, and Marlinspike. Red 6 develops ATARS (Airborne Tactical Augmented Reality System), which lets real pilots in real aircraft fly and visually maneuver against synthetically generated enemies in real time. The company focuses on synthetic training for military aviation and has worked with the U.S. Air Force through AFWERX for the past two years. Red 6 intends to accelerate development and commercialization of ATARS using recent funding. The firm received a strategic investment from Lockheed Martin Ventures; the amount was not disclosed. Previous investors include Moonshots Capital, Starburst Accelerator and Irongate Capital Partners. Founded in 2018 and based in Santa Monica, Calif., Red 6 positions its technology for operational training use.