Zinklar offers an insights automation platform that delivers consumer needs and preference data to support product development, segmentation, advertising and brand strategy. Its interface taps into 140 million consumers across more than 80 markets and is available in over 80 countries. More than 300 leading businesses across packaged goods, health, banking, telecoms and other verticals have used Zinklar, including Reckitt, Google, Hershey’s, Panasonic, CaixaBank, The Body Shop, Bayer, Disney and AT&T. The company was founded by Jordi Ferrer (ex-Global Strategy and M&A Director at Kantar) and Borja Ormaechea (ex-Groupe SEB Marketing Director). Zinklar recently raised €5.5M ($5.7M) in Series A financing to support growth. The funds will be used to double the team before year-end, hire new talent, launch additional research solutions and strengthen the platform’s analytical capabilities as it expands further globally, particularly in the US, Europe and Latin America. Zinklar (formerly Snappy) is a market-research startup founded in 2015 by Borja Ormaechea and Jordi Ferrer. Its business model is based on prepaid credit that clients spend to purchase market studies (average price ~€1,500). Clients include large companies such as Danone, Reckitt Benckiser, Uber, Orange, Puig, BBVA and KFC. Reports cover topics from TV campaign analysis to brand vitality studies. Zinklar operates in Spain, Mexico and the UK and also serves markets including France, Germany, Italy, the United States, Canada and Brazil. The company has offices in Barcelona, Madrid, Mexico City and London and employs 35 people. Zinklar offers a subscription SaaS platform for market research, where clients prepay funds to purchase individual studies (average price ~€1,500). The company was founded in 2015 by Borja Ormaechea and Jordi Ferrer and serves large customers including Danone, Reckitt Benckiser, Uber, Orange, Puig, BBVA and KFC. It operates in Spain, Mexico and the UK and also runs projects in France, Germany, Italy, the United States, Canada and Brazil, with offices in Barcelona, Madrid, Mexico City and London. At the time of the report it had 35 employees and planned to hire 15 more. The business model is centered on fast, report‑based studies covering topics from ad campaign analysis to brand health. The company raised new capital to accelerate international expansion, strengthen commercial strategy and improve its service.

Total raised

$7M

Funding rounds

3

Latest round

Series A

Latest activity

Jul 2022