Founded in Melbourne in 2021, Zitcha operates a retail media platform that helps retailers monetise their first-party data and create tailored retail media networks. The platform is a supplier to a range of retailers including OfficeWorks, Bunnings, The Warehouse Group, Frasers Group, The Hut Group (THG), and Ocado. Zitcha has rapidly expanded internationally and was ranked fifth in the Deloitte Technology Fast 50 for Australia, recognising its revenue growth. In 2024 the company raised A$15 million in a Series A led by VMG Partners with participation from OIF Ventures. The recent investment from Iona Star is intended to support further international expansion and to deepen Zitcha’s AI and data-driven commerce capabilities. Zitcha positions itself to help retailers activate and monetise first-party data while building infrastructure for more automated retail experiences.

Total raised

$13M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2024