Zyper operates a marketing platform that identifies a brand’s top 1% organic fans and invites those communities — typically around 500–1,000 advocates — to join advocacy campaigns. The startup uses computer vision and natural language processing to surface and segment superfans, and it has filed for a patent with a second application in progress. Brands working with Zyper include Banana Republic, Coty, Nestlé and Topshop. Zyper seeds user-generated “ad” content from these communities in exchange for rewards and experiences to boost engagement and sales. The company is building out a predictive analytics engine and recommendation-system algorithms to improve targeting and outcomes. It is also developing self-service capability to onboard more brands and is expanding its engineering and sales teams, including appointing Lauren Pye as executive director of Sales. Zyper's core product identifies a brand's top 1% of fans across social media and invites them to join advocacy campaigns that produce user‑generated 'ad' content in return for rewards and experiences. The platform comprises a B2B dashboard for community managers to set up, run and target cohorts of brand advocates, plus a B2C app that guides invited fans on what to post and tracks campaign progress. Zyper targets long‑tail advocates—fans who may have as few as 500–1,000 Instagram followers—grouping them into cohorts to achieve high engagement at scale and improved CPE/CPA versus traditional influencer or paid ad approaches. It charges a dynamic Price Per Fan and helps brands build communities of fans upwards of 1,000 members. Customers named in the article include Walgreens, Coty, Godiva, McVities and Bloom & Wild; the company has also signed as a global supplier to Unilever and has a strategic partnership with WPP-owned Wavemaker. The company plans to release a self‑service version of its dashboard next year and is joining the Y Combinator accelerator.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2019