Participated · Series A · Oct 2023

Roofr is a software company that builds an end-to-end operating platform and CRM tailored to roofing businesses, offering tools such as measurement reports, lead capture, proposals, payments, invoicing, material ordering, workflow automation, event tracking, job boards, and customer communications. Since its 2016 inception the company has grown its remote team from about 10 to 150+ employees and says over 12,000 roofing companies rely on its platform. Roofr emphasizes a customer-first, people-first product approach and prices its software to be affordable for roofing businesses; the company notes many customers have scaled, with some grossing millions after adopting the platform. The product roadmap includes new features like canvassing, marketing, a document builder, job costing, and work orders. Roofr plans to use new funding to accelerate hiring across product, engineering, sales, support, customer success, G&A, and marketing to speed product delivery and scale operations. The company is headquartered in San Francisco and was founded in 2016. Roofr provides roof measurement reports, instant estimators, custom proposals and a recently launched CRM aimed at helping roofers streamline job management. The company plans to expand its product suite with payment processing, integrated financing, material purchasing and customer communications. Roofr intends to use new funding to accelerate development and launch of those roofing solutions and to improve existing tools. Its CRM includes job management features such as workflows, tasks, job boards and an analytics dashboard. The company emphasizes building features based on roofers' feedback and pain points to help contractors win more jobs. No operating metrics (revenue/users) were disclosed in the article. Roofr provides a SaaS roofing software platform that lets contractors generate instant estimates, measure roofs via aerial imagery, and create visual proposals. The platform functions as a sales toolbox for roofing contractors. Roofr recently partnered with CompanyCam to let roofers connect images and notes from in-person site visits with its digital sales solutions. The company intends to use proceeds to add new features including payments and lead acquisition, increase support and grow the team. Roofr is also focusing on strategic partnerships and integrations that benefit its users. The company raised $12m in Series A funding, bringing total funding to $19m. Roofr is a sales platform for roofing contractors that enables remote roof measurement and streamlined initial sales. It ingests high-definition imagery from partners like Nearmap and lets contractors draw measurement reports or pay Roofr $10 per report for measurements. The company also sells to independent insurance adjusters and counts some of North America’s largest roofing contractors among its customers while targeting small, fragmented roofing businesses (more than 100,000 registered in the U.S., most with five employees or fewer). New features include a subscription that auto-populates estimates based on materials lists and desired profit margins and a digital contracts capability. COVID-19 accelerated adoption by allowing contractors to send quotes without visiting job sites. Roofr is a five-year-old, 31-person company that has raised $8.25 million in total funding. Roofr uses aerial and satellite imagery to measure roofs and provide customers with an instant, free online roofing estimate, then connects them with a vetted roofing contractor for an in-person inspection and final proposal. The company assigns a dedicated project consultant to manage each job from start to finish. Roofr’s long-term goal is to offer roofers a suite of free tools to streamline operations and boost profitability. It plans to launch a free satellite measurement application so contractors can measure and estimate roofs from their desks. The company currently serves the Bay Area, the entire state of Florida, and Ontario, Canada. Roofr says it will use new funding to expand into additional marketplaces, including Texas, and to grow its engineering, sales, and marketing teams.