ad pepper media International
Frankenstrasse 146, Nuremberg, Bayern, 90461, Germany
Overview
ad pepper media International N.V. is the holding company of one of the leading international performance marketing groups. Prime Standard of the Frankfurt Stock Exchange since its IPO in 2000. With seven companies in four European countries and the USA, the ad pepper media Group offers global performance marketing solutions to customers such as Samsung, Nike, net-a-porter, ERGO, Nestlé, and Opel. Ad pepper media International N.V. comprises ad pepper media lead generation, ad agents performance marketing agency, and Webgains affiliate marketing network. the Group’s holding ,and operating companies.
- Total investments
- 3
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Advertising
- Affiliate Marketing
- Internet
- Lead Generation
- SEM
- SEO
Investment portfolio
- Brand Affinity Technologies
Participated · Series D · May 2012
Brand Affinity Technologies (BAT), founded in 2007 and based in Irvine, CA, builds technology and services to enable celebrity endorsement and consumer engagement through its Fantapper platform. Fantapper, launched in November 2010 and recently updated to Fantapper 2.0, provides real-time access to celebrity and athlete information via proprietary apps and live Twitter and Facebook feeds and enables users to collect, curate and share photos, videos, articles and files. The platform supports over 4,000 signed athletes and celebrities and includes a broad partnership with the MLB Players Association; clients include MLB Players Association, ESPN, Fox Sports, Sony Entertainment, USAA, Tostitos, Pine-Sol, Digitas, AKQA and CBS Outdoor. BAT sells its endorsement and clearance services to brand advertisers and agencies, positioning Fantapper as a one-stop endorsement and media clearance solution. The company announced plans to use new funding to expand and grow the Fantapper service and to drive sales growth within its celebrity endorsement and clearance business. The articles report total funding to date of over $34M. BAT offers a proprietary endorsement-matching engine that evaluates campaign objectives and celebrity brand fit to recommend appropriate athletes, actors and other talent. The platform can search a roster of more than 38,000 celebrities and the company reports more than 3,600 celebrities have signed onto its Endorsement Platform. BAT says its technology compresses typical endorsement deal timelines from roughly six months to about two weeks. The company’s main revenue stream is a service fee advertisers pay to use the platform, and revenues are expected to double this year to $30 million. BAT plans to use new capital to extend its Endorsement technology into music and other celebrity categories and to pursue international expansion. The company was founded by Ryan and Chad Steelberg, who previously founded and sold several companies prior to BAT.
- Videovalis GmbH
Led · Equity · Aug 2010
Videovalis, based in Cologne, Germany, provides video marketing and entertainment solutions for brands across digital TV, mobile and social networks. The company offers content syndication and full-service video solutions for brands. It received a €1M minority investment from ad pepper media International N.V. following which ad pepper media owns a 19.9% stake in the company. The investment establishes a strategic partnership intended to strengthen both companies' positions in the online marketing segment. No revenue or user metrics are disclosed in the article.
Team
No current team members are available.