The Venture Codex

Participated · Series C · Oct 2021

Love, Bonito is a Singapore-based omnichannel womenswear brand founded in 2010 that has expanded to ten markets. The company sells womenswear through a combined online and offline (omnichannel) model and plans to broaden its product mix into activewear, accessories, wellness, and other non-fashion categories. It also intends to launch a content platform (LiBrary) and a category expansion initiative (LaB) as part of building a broader female ecosystem. The new funds are earmarked to boost operations in existing omnichannel markets and accelerate international expansion into Hong Kong, Japan, the Philippines, and the United States. The company reports over 120% year-over-year growth in overseas markets and 208% growth in online sales, and highlights strong internet-sales growth among Asian diaspora in the U.S. Prior investors include Kakaku.com and Openspace Ventures. Love, Bonito is a women's lifestyle brand offering apparel through both online and brick-and-mortar stores. The company has retail and online presence in Singapore, Malaysia, Indonesia and Cambodia, and ships internationally. Incorporated in 2010, it is led by Rachel Lim and Dione Song, Chief Commercial Officer. The business has a current headcount of 80 team members. Love, Bonito plans to use its new funding to bolster product, data and engineering teams, build brand relevance in new Asia-Pacific markets and deepen influence in existing markets. No revenue or user metrics were disclosed in the article.