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The Venture Codex

Adfirst

Omonia Avenue No. 19, 2nd Floor, Office 203, Constantinides Building, Limassol, 3052, Cyprus

Overview

AdFirst.vc is a venture capital firm designed to co-invest with other VCs in early and expansion stage start-ups. They perform Marketing Due Diligence ads tests for start-ups and help the investor evaluate the reachable audience, check the marketing competencies of the team, and reduce the cost of attracting customers. Testing allows to confirm the company's capitalization and eliminate marketing risks. In the future, they oversee the marketing strategy of the project in order to control KPI.

Total investments
3
Lead investments
0
Investments · 12mo
0
Active investors
2

Sector focus

  • Venture Capital
Visit website

Investment portfolio

  • F3

    Participated · Seed · Nov 2020

    F3 offers an anonymous Q&A social app where users reply to questions with photo and short-video ‘Stories’-style responses, plus swipe-to-friend gamification and in-app editing tools. The product includes a public feed, direct messaging, discovery features and personalized profile URLs to solicit questions. The company monetizes via a paid ‘Plus’ subscription (pricing tiers cited in the article) and emphasizes viral growth through anonymous Q&A as a hook. F3 reports 25M registered users (85% under 25), with a user base that is 65% female and geographically ~60% Europe / 20% LatAm / 20% rest of world; the team says ~80% of users have been on the app for more than three months. Safety and moderation are highlighted as priorities: automated text-analysis (250k+ patterns), AI image-recognition and a 24/7 moderation operation (8 in-house safety experts plus 30+ outsourced contractors). The app has drawn user complaints about safety, privacy and value of the free tier despite the company’s moderation measures, and F3 plans a push on the US market.

  • Finom

    Participated · Seed · Sep 2020

    Finom is an Amsterdam-headquartered fintech startup developing a unified mobile-first financial platform for businesses that combines banking functionality, invoicing, accounting and financial management. Its platform includes invoicing today and a growing set of features such as AI-supported accounting. The company reports expansion into key European markets including Germany, France, the Netherlands, Italy and Spain. Finom has raised approximately $346 million in total capital following a €115 million Series C and an earlier $105 million growth round involving General Catalyst. The business emphasizes simplifying financial operations for entrepreneurs and building scalable, regulatory-aware financial infrastructure. No public revenue or user metrics were disclosed in the provided articles.

  • Osome

    Participated · Equity · Nov 2019

    Osome provides online bookkeeping and accounting services that automate administrative work to allow companies to focus on growth, with particular focus on e-commerce businesses. The company serves over 13,000 small and medium-sized business customers and employs more than 400 staff across Singapore, Hong Kong, the UK, the Netherlands, the Philippines, and Malaysia. Leadership is led by CEO Victor Lysenko, COO Konstantin Lange, and CTO Anton Roslov. Osome raised $17M in a Series B composed of equity and debt to strengthen its balance sheet and accelerate the path to profitability. The company plans to continue investing in its product offerings, emphasizing acceleration of automation and artificial intelligence components, while also increasing investment in marketing, customer service, and go-to-market efforts. The funding round included participation from both new and existing investors. Osome provides financial administration services including payroll, accounting, tax reporting and business incorporation across Singapore, Hong Kong and the United Kingdom. It runs a hybrid service called the Accounting Factory that combines machine learning with full-time human accountants to collect, categorize and reconcile financial data. Over the last year Osome launched an accounting platform offering tax and financial reports, expense and invoice management, and integrates with e-commerce platforms like Amazon, eBay, Shopify, Lazada, Etsy and Shopee. The company currently serves more than 11,000 businesses and employs over 100 full-time accountants and bookkeepers. Revenues have doubled since its Series A in June 2021, and Osome plans to become cash-flow positive within the next 12 months. Part of the new funding will be used to expand operations in Asia by targeting side hustles and micro-entrepreneurs. Osome’s flagship product is an online accounting service that connects SMEs with chartered accountants and uses machine learning to automate tasks like document categorization, report and tax-return generation, and timely filings. The platform also offers corporate secretary services including business registration, compliance and taxation. The company has seen fast adoption among e-commerce companies and plans to add integrations with multiple e-commerce platforms and administrative services. Osome intends to launch more products and apps for the e-commerce sector over the next 18 months and will use the new funding for international expansion and product integrations. The startup is used by about 6,000 companies across Singapore, the United Kingdom and Hong Kong, reports $9.5 million in annual recurring revenue and is growing revenue 100% year-over-year. Osome employs around 200 people and emphasizes reducing the administrative burden on small-business owners. Osome offers a cloud-based service that helps entrepreneurs manage corporate paperwork and reporting, including accounting, taxation, company formation and filing reports. Its platform is available on desktop and mobile devices. The company uses AI-powered technology backed by human experts to answer clients’ requests around the clock, reportedly within 15 minutes. Osome is led by CEO and founder Victor Lysenko. The company has become a partner of 500 Startups’ Global Launch. It raised financing to support its growth and plans to expand into the UK and Hong Kong. Osome is a Singapore-based provider of business management solutions. The article identifies the company by its core offering but provides no further product detail. It reports that Osome raised $2 million in a funding round led by Target Global. The piece does not disclose other investors, the use of proceeds, or operating metrics such as revenue or user counts. Target Global is described as a Berlin-based venture capital firm with $800.5 million (€700 million) in assets under management. No additional financial or strategic plans were reported in the article.

Team