The Venture Codex

Led · Seed · Sep 2023

Penny Black is a London-based startup that provides a marketing SaaS platform enabling ecommerce brands to personalise the unboxing experience. Led by CEO Douglas Franklin, the company's technology lets ecommerce marketers create personalised campaigns and flyers that are added to orders during the pick-and-pack process to retain customers and increase CLTV. The product focuses on turning drab ecommerce packages into rewarding, personalised moments to build loyalty. Penny Black's tool is already being deployed across Europe by global fulfilment providers such as Radial, Elanders, I-Fulfilment and Schroeders. The company raised £1.5M in Seed funding and intends to use the funds to expand operations and broaden its business reach. Penny Black provides a software platform that connects ecommerce stores, marketing tools and fulfilment operations to deliver personalised experiences at the moment customers open their ecommerce packages. The company’s marketing platform and print technology help ecommerce marketers create personalised campaigns and flyers that can be added to orders during the pick-and-pack process. Penny Black was incubated in AGFA’s innovation lab and launched independently in the UK and Europe in April 2022. It has partnered with consumer brands including PAUL VALENTINE, Bird & Blend and the Modern Nursery. The company is led by CEO Douglas Franklin. Penny Black raised £1.3M in Seed funding to accelerate growth, expand operations and broaden its business reach.