The Venture Codex

Participated · Series A · Oct 2021

Openprise offers the Openprise RevOps Data Automation Cloud, a no-code platform that brings together data, automation, integration, and orchestration to unify siloed data and automate GTM processes. The flagship product is purpose-built for non-programmers and is marketed as enabling companies to scale GTM strategies at up to ten times the speed IT can support without writing code. Openprise positions itself to solve RevOps challenges such as poor data quality, fragmentation across point solutions, and unusable formats, and says it is helping customers prepare for AI-driven RevOps use cases. The company plans to use the new financing to extend its leadership in the RevOps market, expand its product roadmap, bolster talent recruitment, and invest in sales, marketing, GTM initiatives, and customer success programs. The announcement describes Openprise as having a strong balance sheet and impressive growth and notes enterprise customers across data-rich industries. The company is recognized in G2's 2023 Grid Reports and has been named a Great Place to Work by Inc. Magazine. Openprise provides a no-code RevOps Automation Platform that automates hundreds of sales and marketing processes. Led by founder and CEO Ed King, the platform handles tasks such as lead-to-account matching, lead routing, attribution, and account scoring. Customers include UI Path, Vimeo, Zendesk, Okta, Nutanix, Freshworks, Splunk, and Zscaler. The company secured $16M in Series A financing and intends to use the funds to accelerate product development and scale the team. Openprise aims to help customers simplify their tech stacks, scale operations, and respond faster to changing marketing conditions. Openprise provides a Data Orchestration Platform that simplifies data management and connects SaaS applications via no-code automation. The platform uses bots to automate large, data-driven processes that involve heavy computation and complex business logic, enabling non-technical ops teams to build and manage workflows without IT. By offering an integrated solution, Openprise helps customers remove multiple point solutions, reduce tech-stack complexity, and improve the ROI of SaaS investments. The company is initially focused on marketing use cases and plans to expand into sales, HR, finance, and other SaaS-reliant areas. Openprise has established relationships with enterprise customers and reports growing traction across industries. Founder and CEO Ed King brings technical and product marketing experience and has positioned the company as an Alumni Ventures Group portfolio company.

Participated · Series A · Mar 2020

Deep North offers a SaaS AI platform that reads video data from any existing or new brand of security cameras to deliver custom analytics without requiring new video hardware. Its platform can retrofit existing security systems to track consumer behavior, purchasing habits, occupancy and wait times, and it pairs with a tablet app to display current in-store occupancy and estimated wait times. The company also sells a Sanitation Management solution that analyzes schedules, coverage and time taken for cleaning activities. Deep North’s tools are used across grocery, fashion, big box, QSR, shopping malls, warehouses, airports and other markets, including Fortune 100 customers in several retail segments. Led by CEO and co-founder Rohan Sanil, the company intends to use the new funding to make key hires and expand services at scale. Deep North builds an analytics platform that uses AI-based video detection on retailers' existing CCTV and camera networks to generate metrics such as daily entries and exits, occupancy, queue times, conversions, and heat maps. The company typically integrates with 60–70% of a customer's installed cameras and says a typical installation takes a weekend. Customers in the US and Europe include shopping centers, retailers, commercial real estate businesses and transportation hubs, though Deep North does not disclose customer names. Deep North emphasizes privacy protections, saying it cannot ascertain individual identities, does not capture PII, stores only derived metadata, and aims to comply with GDPR and the California Consumer Privacy Act. Previously known as VMAXX and led by CEO and co-founder Rohan Sanil, the company plans to expand its product roadmap beyond current metrics toward recommendations and store-layout guidance. Financially, Deep North recently closed a $25.7M Series A to continue expanding its platform; the company has not disclosed its valuation or prior total funding.