Participated · Series C · Sep 2023

Transfr provides virtual reality simulations paired with a digital coach to deliver hands-on workforce training and career-development courses, with a focus on middle-skills jobs. Its platform is used by government agencies, Fortune 500 companies, community organizations, workforce development groups, K-12 schools and higher-education institutions. The company reports installations in more than 1,000 U.S. locations, has facilitated almost 400,000 training simulations, operates in over 40 states, and says its customer base more than doubled year-over-year from 2019 to 2023. Transfr monetizes via a software-as-a-service licensing fee; customers must also acquire headsets (notably Meta’s Oculus Quest with Oculus for Business) to use the platform. The company plans to scale the platform, build out its executive team, invest in new training simulations across a wider range of skills and scenarios, and expand Spanish-language offerings and overall content. Founder and CEO Bharani Rajakumar, whose prior company LearnBop was acquired by K12 in 2014, leads the company’s partnerships with educational and workforce organizations. Transfr VR builds virtual and augmented reality simulations that simulate on-the-job training in fully immersive, 360-degree environments. Delivered with employers, colleges, and workforce development organizations, its simulations include a pre-programmed digital coach to enable hands-on, distraction-free training. The company serves industries including automotive, aerospace, advanced manufacturing, health care, and construction. Over five years Transfr expanded from customers in a single state to partners in 36 states and the District of Columbia, and nearly 300 organizations now use its platform. More than 10,000 incumbent workers, job-seekers, and students have accessed its simulations. The company recently completed a $35 million Series B financing led by Lumos Capital Group. TRANSFR VR builds simulation-based, hands-on training experiences using virtual reality to prepare people for technical and skilled-trade roles. The company’s platform pairs curriculum and assessment tools with headsets (the article cites Oculus Quest with Oculus for Business) to recreate on-the-job experiences. TRANSFR says its programs are aimed at boosting economic mobility in regions with acute skills gaps and unemployment and are already used by workforce agencies, schools, colleges, and employers. Customers and partners named in the article include Lockheed Martin, Mazda Toyota Manufacturing, and statewide partnerships in Alabama through AIDT and the Alabama Community College System under the JumpstartAL initiative. The company emphasizes connecting schools, workplaces, and governments to make technical careers more accessible and to open pathways to higher wages. TRANSFR was recognized in January 2020 as a “2020 Innovator to Watch” by nonprofit JFF.

Participated · Series B · Sep 2021

Fieldin provides an agricultural operating system (AgOS) that evaluates and manages the entire growing cycle from planning to execution, including equipment, workers and materials. The company installs sensors on tractors, machines and farm implements, turning operational equipment into connected ‘smart’ machines and transmitting operator and field data in real time to its platform. Aggregated data and dashboards create visibility and insight for key farm decision-makers, strengthening accountability, precision, practices and results. The AgOS leverages machine learning and AI to provide custom recommendations for the management of key work processes, supporting crop health and yields, improving sustainability, and boosting overall efficiency and profits. The technology is already deployed in 5 of the 10 largest farms in California and supports more than 20% of global almond production. Fieldin has operations in San Jose and Fresno, California, an R&D center in Yoqneam, Israel, and an office in Mildura, Australia; it intends to use funding to continue to expand operations and its business reach. Fieldin offers a one-stop data analytics and decision platform focused on the $25+ billion specialty crop market (fruits, nuts and vegetables). It captures IoT data from tractors, sprayers and harvesters, combines weather, satellite and manual inputs, and applies machine learning to present actionable recommendations through a single dashboard. The product suite includes an award-winning smart spraying module and a smart harvesting app and enables growers to compare equipment, operators and blocks to find efficiencies. Fieldin launched in 2013 and now has presence on over 300,000 acres; customers report quick ROI (as fast as two weeks) and the company experienced zero churn in the prior 12 months. The platform has driven measurable savings—for example, one almond grower reduced labor and harvest operation costs by more than 30%—which has supported rapid customer adoption. Fieldin plans to use new capital to triple its US sales, grower support and technical teams, and to expand R&D and product development at its engineering and data science headquarters in Israel. FieldIn provides an IoT-enabled analytics platform for AgPest management, combining sensor data with advanced analytics and AI to deliver real-time management of pesticide usage, patterns, and efficacy. The platform computes geospatial, chemical, biological, weather and other parameters to help growers improve yields, adapt to pest resistance and reduce costs. FieldIn serves the full AgPest supply chain, from growers to retailers, and offers data software services for operational control. The company is led by Founder and CEO Boaz Bachar and Chief Agronomist Officer Iftach Birger, and employs 25 team members in Ramat-Yishai with sales and support staff in Salinas, California and South Africa. FieldIn recently closed a $4M funding round to expand its global customer base and enhance its AgPest dataset.

Participated · Equity · Aug 2021

Reali is a San Mateo, Calif.-based real estate and fintech company that offers salaried in-house agents and an in-house team of specialists who collaborate 24/7 to support coordinated transactions. Its core products include Reali Trade, which facilitates simultaneous sell-and-buy transactions, and Reali Cash Offer, which enables buyers to make all-cash offers backed by Reali. In August 2021 the company closed a $250M financing round comprised of $75M in equity, $25M in venture debt and $150M in warehouse financing. The round was led by Zeev Ventures with participation from Akkadian Ventures, Signia Ventures and others. The financing brings Reali’s total funding to more than $300M. The company intends to use the proceeds for national expansion and product advancements to its Reali Trade-In and Reali Cash Offer services. Reali is a San Mateo, CA–based full-service real estate brokerage that combines local licensed agents with an app and technology-driven tools to give buyers cash back and sellers flat-fee savings. The company has expanded into lending, launching Reali Loans after acquiring online mortgage platform Lenda in April 2019. Over the prior year it more than tripled its transaction volume and grew headcount by nearly 40%. Reali plans to use the new funding to add services such as escrow and title, home warranties, and insurance. It is also recruiting across product, engineering, real estate, and marketing teams in the United States and Israel and expanding its certified agent headcount. Amit Haller is co-founder and CEO. Reali operates a technology platform that replaces the traditional agent-centric commission model with agents paid a flat fee per transaction. The company combines its platform with agents and is investing in machine learning and AI to improve buyer and seller workflows. Reali says its agents are more efficient on a per-transaction basis and reports a Net Promoter Score of 85.2. The service has processed “hundreds of millions of dollars in homes bought and sold.” The app has been downloaded about 30,000 times since January 2017 and the service is currently available in the Bay Area and Sacramento. Reali plans to expand into Southern California this summer, cover all of California later this year, and then enter out-of-state markets. Reali is an app-enabled real estate company founded in 2015 by Amit Haller and Ami Avrahami and based in San Mateo, California. It offers knowledge, partnership and data-driven insights across the complete lifecycle of buying, owning, and selling a home, plus full mortgage brokerage services and warranties for buyers and sellers. Launched a year prior to the article, Reali is available in key Northern markets including San Francisco, Palo Alto, San Jose and Sacramento. The company distributes its consumer-facing product via iOS and Android apps. Reali intends to use new funds to further its marketing and engineering efforts and to expand to new metropolitan areas. The company recently closed a $9M Series A round to support those plans. Reali offers an end-to-end online real-estate platform that aims to simplify buying and selling by reducing commissions and automating parts of the transaction. The company refunds buyers the standard buyer’s agent commission and instead charges a flat fee just under $5,000, while reducing seller commissions to 4 percent. Reali deploys technology such as smart locks and Bluetooth beacons to enable self-guided home visits and minimize agent time. Its app is now available on Android, and the company emphasizes an integrated transaction and collaboration platform rather than lead-generation tools. Reali is expanding its service to the entire San Francisco Bay Area, including San Francisco, Oakland and San Jose, and plans to use new funding to invest in its technology platform, enhance operations, and broaden market reach to other major California markets and selected out-of-state regions.

Led · Series D · Aug 2021

People.ai is a revenue operations and intelligence (ROI) platform that uses patented AI technology to transform business activity—email, meetings, and contacts—into account and opportunity management solutions. Its tools aim to increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI. Customers include AppDynamics, DataRobot, Ivanti, Okta, and Zoom. Led by founder and CEO Oleg Rogynskyy and based in Redwood City, Calif., the company over the past year acquired Closeplan and Hero Research and relaunched Hero.app as PeopleGlass™ to charge the sales team’s productivity when updating and editing CRM data. People.ai raised $100m in a Series D at a $1.1 billion post-money valuation and plans to invest the capital in its SmartData platform. The company also intends to use the funds to expand into new industry segments and geographies. People.ai builds machine-learning-driven sales software that captures the full scope of communication touch points to eliminate manual activity logging and recommend the best ways to close deals. Its platform is used to educate customer success and sales teams about where reps deviate from proven strategies. The company says more than 90% of customers up for renewal this quarter have renewed or expanded, and it has been adding new large customers recently. People.ai recently reduced its international footprint and laid off roughly 30 people (about 18% of staff) to focus on core verticals and preserve runway. Management says it has several years of runway and has raised just under $100 million in equity to date, including a $60 million round in May 2019 led by Iconiq. The company is exploring product development tailored to more remote work patterns but is not pursuing M&A at this time. People.ai provides an AI-based revenue intelligence system that automatically captures contact and customer activity data, dynamically updates CRM and other systems of record, and delivers actionable intelligence across management tools. Founded in 2016 by Oleg Rogynskyy and based in San Francisco, it serves customer-facing teams including sales, marketing and customer success. The company has trained its AI on 500 million sales activities, nearly 40 million contacts, $1 trillion in pipeline and over $100 billion in closed/won deals. Customers include Lyft, New Relic, Okta, Tanium and Zoom. People.ai plans to use the funds to accelerate product innovation, expand globally to meet enterprise customer needs, and launch a partnership platform for top consulting firms and system integrators. It also recently introduced “The Wire,” a real-time feed of best next actions that provides AI-driven intelligence, task prioritization and one-click execution. People.ai builds machine‑learning software that scans email, phone calls and calendar meetings to automatically populate CRM records and reveal how top performers spend time across deal phases. The product surfaces where reps deviate from successful processes and extends beyond sales to marketing, inside sales, engineers, customer success and support to provide a 360° view of customer interactions. Customers mentioned in the coverage include Lyft, Palo Alto Networks and New Relic. The company has offices in San Francisco, Boston and Los Angeles and is considering an engineering presence in Canada. Founder Oleg Rogynskyy has said he ultimately wants to take the company public, but the near‑term plan focuses on solidifying People.ai as an enterprise AI solution. As part of its current financial position, the company previously raised $7 million and has just completed a new round to accelerate commercial expansion and product development. People.ai uses machine learning to give sales managers a predictive playbook for the best way to close deals. The platform tracks activity across email, phone calls, calendar meetings and other touchpoints, producing dashboards that show time spent at each deal phase, who was contacted, and outcomes. It provides a holistic view of outreach and rep actions so managers can identify where top performers spend time and where struggling reps deviate from successful methodology. Since launching last year, CEO and machine-learning veteran Oleg Rogynskyy refocused the company on solving enterprise sales-ops challenges and automating sales ops as a function. People.ai reports strong interest from enterprise and Fortune 500 customers and views conversational-AI firms as data sources rather than replacements. The company will use the funding to scale product and sales teams and to pursue enterprise-focused R&D.

Participated · Equity · Aug 2019

Reputation is the creator of the Reputation Experience Management (RXM) category and offers an interaction-to-action platform that translates solicited and unsolicited feedback into prescriptive insights. Its technology aggregates public and private feedback data and uses patented algorithms behind Reputation Score X to provide an index of brand performance. Thousands of global customers, including GM, Greystar, Kaiser Permanente, Sutter Health and AutoNation, use the platform, and the company integrates with over 250 partners such as Google, Facebook, Salesforce and Amazon. Reputation has surpassed $100 million in annual recurring revenue, a key SaaS milestone. The company plans to use the new capital to drive product innovation, expand its customer and partnership ecosystem, and fuel international expansion, which is already growing at more than 80% year-over-year. Reputation.com provides an enterprise platform that aggregates public and third-party data (including social sentiment and reviews) and applies algorithms to produce a Reputation Score and actionable insights for brands. The company serves major verticals including automotive (three of the top five OEMs and over 10,000 U.S. dealerships), healthcare (250 customers, including three of the top five), and property management (more than 100 companies), as well as financial services, hospitality and retail. It pivoted from a consumer-focused business (founded in 2006 as ReputationDefender by Michael Fertik) to concentrate on enterprise clients and sold the consumer arm to a private-equity firm. The platform integrates closely with Google as a data and optimization partner and uses unstructured data sources beyond traditional NPS surveys. Future plans described by management include expanding the tech stack to source more primary feedback (customer surveys and feedback forms) and to support further global expansion, while addressing privacy and personal-data handling implications. The company’s growth and expanded product scope have driven a notable increase in valuation in the latest round. Reputation.com provides a SaaS online reputation management platform that aggregates feedback from review sites, social media and mobile surveys into an enterprise dashboard. The platform enables enterprises to respond to consumer feedback from a single interface, speed issue resolution and improve customer and patient satisfaction. It has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence spanning 77 industry verticals, including healthcare, retail, automotive and restaurants. The company holds over 20 awarded patents for its technology. Features include syndicating reviews and survey results to practitioner and location web pages, mining online conversations for trends, spotting operational improvement areas and triggering corrective actions. Shrey Bhatia serves as President and CEO. Reputation.com delivers technology solutions that help individuals monitor and control what the web says about them. Its products address social networks, social media, online search, data brokers and people-search databases. The company was founded in 2006 and is led by founder and CEO Michael Fertik. Reputation.com serves customers in more than 100 countries and maintains an office in Germany. It closed a $41M Series D financing and plans to use the capital to increase operations and expand the scope of its solutions.