• Infusionsoft

  Participated · Series D · Oct 2014

  Infusionsoft builds integrated sales and marketing software for small businesses. The company is described as the category leader in integrated sales and marketing software, with a customer base that is 10 times the size of its closest competitor. It reports more than 25,000 customers across 100 countries, having added more than 8,300 customers in the past year. Infusionsoft has more than 600 employees. Financially, the company has now raised more than $125 million in total, including a $54 million Series C announced at the beginning of 2013. Bain Capital Ventures said the company has "cracked the code" on selling to and supporting small businesses in a cost-effective and scalable way. Infusionsoft offers a SaaS platform that automates sales and marketing workflows for small businesses that generate more than $100,000 in sales and have fewer than 25 employees. The product consolidates disparate tools (for example SMS, scheduled email and CRM) into a single system of record, replacing combinations such as Salesforce plus an email marketing service. The company plans to use new capital to build out the business and scale the platform, and the board is open to pursuing an IPO in the next few years if it makes sense. Founder and CEO Clate Mask framed the ambition as building a large, independent company to serve small-business sales and marketing needs long term. Infusionsoft competes with marketing automation vendors such as Marketo and Eloqua. The company’s fundraising history and stated growth plans signal an emphasis on expanding product and market reach.

No current team members are available.