The Venture Codex

Participated · Series G · Aug 2021

Seismic develops the Seismic Enablement Cloud, a unified enablement platform that equips customer-facing teams with skills, content, tools, and insights. The company positions itself as a global leader in enablement and says more than 2,000 organizations use its platform. Seismic serves customers from large enterprises to startups and small businesses and emphasizes recurring revenue streams in its market positioning. The company is headquartered in San Diego and maintains offices across North America, Europe, and Australia. Management says proceeds from the new credit facility will be used to accelerate strategic initiatives, expand market presence, and support working capital needs. Seismic also maintains a longstanding banking relationship with PNC, which provides treasury management and capital markets solutions in addition to lending. Seismic offers a sales enablement platform that integrates with business‑critical systems such as Microsoft, Salesforce, Google and Adobe to deliver continuous guidance to sellers. The platform is used by nearly 2,000 organizations, including customers like IBM and American Express. Seismic provides content, coaching and skill-improvement tools and recently expanded its product by acquiring Lessonly, adding training, practice scenarios and coaching plans. Lessonly, founded in 2012 and based in Indianapolis, serves more than 1,200 companies and nearly four million learners worldwide. Seismic is headquartered in San Diego and has offices across North America, Europe and Australia. The company intends to use recent funding to expand its platform, increase R&D and grow its global presence. Seismic provides a Storytelling PlatformTM for marketers to orchestrate content delivery across all channels and for sellers to engage prospective buyers throughout the buyer journey. The company serves more than 600 enterprises, including IBM and American Express. Seismic was founded in 2010 and is headquartered in San Diego, with more than 900 employees across 14 offices in North America, Europe, and Australia. Management, led by co-founder and CEO Doug Winter, plans to use the new capital to accelerate innovation, international growth, and M&A activity. The company has raised approximately $270M to date and was valued at roughly $1.6 billion in this round. Seismic, founded in 2010, builds sales enablement tools that serve as content management for sales and marketing. Its platform helps marketers create the right content and helps sellers navigate and assemble materials to move the sales cycle forward. The company serves more than 600 customers who average over $200,000 in spending. Seismic has more than 600 employees, including 185 engineers and project managers, and acquired the Savo Group in May to expand its market position. It has offices in San Diego and additional locations in Boston, Chicago, the U.K., and Australia, and plans further international expansion. Management says it aims to be public-ready and will use the new capital to expand sales and hiring. Seismic provides sales enablement and content management software that helps enterprises align sales and marketing teams. Its platform enables marketing teams to create, organize, and manage collateral and update content such as data points, logos, or case studies from various sources. The product also delivers analytics on content performance to help marketing and sales deploy collateral at optimal points in the sales process. The company serves 175 enterprise customers across financial services, life sciences, healthcare, technology, manufacturing and insurance. Seismic intends to broaden platform capabilities and expand its sales and marketing teams to increase presence in current markets and develop new key verticals. Led by CEO Doug Winter and based in San Diego, Seismic is focusing on product expansion and go-to-market growth.