Apeira Capital
60 Broad Street, Floor 24, New York, NY, 10004, United States
Overview
The firm’s name is derived from the feminine-plural of the Greek word apeiron, which means “unlimited.” Hwang, who previously worked at Blackstone Group Inc., oversaw Simon Ventures’ bets in electric scooter startup Bird, media publisher Bustle Digital Group, data provider Foursquare Labs Inc. and online retailer Verishop Inc., health and beauty subscription service FabFitFun as well as menswear marketplace Grailed. Hwang left Simon Ventures in January 2020 and remains involved as a senior adviser. From its inception in 2015 through Dec. 31 2019, Simon Ventures has delivered a multiple on invested capital, or MOIC, of 4.6, and an annualized net internal rate of roughly 50% after fees and expenses, according to a person with knowledge of the matter.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- E-Commerce
- Information Technology
Investment portfolio
- GrubMarket
Participated · Series E · Nov 2021
GrubMarket is an AI-driven technology and B2B e-commerce company that digitizes, automates, and streamlines the American and global food supply chain. Its offerings include enterprise SaaS such as an Inventory Management AI Agent and Reporting AI Agent, as well as a tech-enabled marketplace that serves customers in all 50 U.S. states and more than 70 countries. Recent acquisitions—Coast Citrus, Delta Fresh Produce, and Procurant—have expanded its reach; Procurant alone facilitates $5.5 billion in GMV for over 850 customers across 14 countries. The firm operates with what it calls a self-sustaining, profitable model and has been recognized on the CNBC Disruptor 50 list for three consecutive years. It runs the Sustainable California initiative, which promotes organic farming and has funded hundreds of thousands of tree plantings. Backed by a $4.5 billion pre-money valuation, the company plans to invest further in talent, financial infrastructure, technology development, and additional acquisitions to expand across North America, South America, Europe, and Africa.
Team
Natalie Hwang
Founding Managing Partner
LinkedIn