AshGrove Capital
12 Little Portland Street, London, W1W 8BJ, United Kingdom
Overview
AshGrove Capital is an independent London-based pan-European credit manager. The firm's usual investments in the software and services sectors range from $5 million to $40 million.
- Total investments
- 6
- Lead investments
- 4
- Investments · 12mo
- 1
- Active investors
- 3
Investment portfolio
- 10X Banking
Led · Equity · Aug 2026
10x Banking offers a fourth-generation, cloud-native core banking platform designed for real-time operations, continuous product innovation and AI-enabled financial services. Its technology underpins major institutions including Westpac and Chase UK and helps banks replace legacy systems, reduce operational complexity and bring new products to market faster. Over the past 12 months the company turned EBITDA-positive, passed 10 million live customer accounts, onboarded more than 10 new financial institutions and grew ARR by upwards of 30%. The firm plans to deploy new capital to scale sales and go-to-market efforts as it pursues global expansion. AshGrove Capital joined as a new investor, citing 10x’s revenue trajectory, cost discipline and customer base that has increased platform usage.
- Amplience
Led · Equity · Jan 2025
Amplience offers a headless content management platform and digital asset management (DAM) used by e-commerce brands and retailers across EMEA and North America to create, manage, and distribute content across websites, email, apps, and social media. Its CMS and DAM are positioned as mission‑critical, embedded in customer tech stacks to improve customer experience, drive sales conversion, and reduce content production time and costs. Under ownership by Farview Equity Partners and Octopus Ventures the company has developed AI product features to help enterprise customers streamline content production at scale. Management says the new funding will support growth, investment in the platform and product roadmap, and deepen customer partnerships. The company has now raised over £210 million in total funding. The latest financing is intended to provide additional runway and flexibility via an expansion of the company’s existing financing facility. Amplience is a commerce experience platform that enables B2B and B2C commerce companies to create digital experiences. The company is led by founder and CEO James Brooke and is based in London and New York City. Its platform is used by more than 400 brands, including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and Very Group. Amplience has around 200 global employees. The company plans to continue expansion in the US and globally and to support development and roll-out of its 'Dynamic Commerce Experience'. To date Amplience has received $180M in total investments. Amplience is a London-based provider of specialist content management solutions for headless commerce. Its platform enables high-performance, mobile-first shopping experiences by combining rich content and media with personalization to drive engagement and sales conversions. The company’s solution is used by more than 300 brands, including Ariat, GameStop, Tumi, VF Corp, Crate & Barrel, Gap and Boohoo. Led by founder and CEO James Brooke, Amplience focuses on enabling rich media and personalized commerce experiences for retailers. The company intends to use the funds from the recent financing to continue to expand operations. The article reports the company received a further $10M in financing. Amplience provides an on-demand Big Content platform that transforms ecommerce content creation, management, delivery and analytics for retailers. The platform unifies previously siloed systems and fragmented digital assets, automates media production, publishing and distribution workflows, and eliminates duplicate processes. The company serves retailers across Europe and North America and lists clients including Panasonic North America, Marc Jacobs, John Varvatos, Saks Fifth Avenue and Theory Helmut Lang. Led by CEO and founder James Brooke, Amplience recently added Rob Shaw as Vice President of Sales, Craig Smith as Vice President of Solutions & Customer Success, and Ian Matthias as Product Director. Amplience received an $8M round of financing and intends to use the funds to grow operations. The company is based in London, UK. Amplience offers a platform that unifies rich content and asset management for e-commerce teams, automating media production, publishing and distribution workflows to eliminate duplicate processes. Led by CEO James Brooke, the platform is used by over 150 global brands, including Tesco, Saks Fifth Avenue, Marks and Spencer and Jimmy Choo. The company operates from London, UK and New York City. Amplience closed a $10.5M Series B to support continued growth in North America and Northern Europe and to enhance its platform. The funding round reflects investor confidence in its product-market fit and existing global customer base.
- Dealfront
Led · Equity · Dec 2024
Dealfront offers GDPR-compliant data, insights and applications that help sales and marketing teams identify, target and secure high-quality B2B leads. The platform emphasizes a native understanding of the European market and is trained on diverse linguistic data to tailor solutions. Dealfront was formed in 2022 through the merger of Echobot and Leadfeeder and is headquartered in Germany. It was supported at formation by a €180 million equity investment from GHP. Management, led by CEO Bastian Karweg (co-founder of Echobot), says the company is pursuing rapid growth and geographic expansion. The recent capital injection from AshGrove is intended to accelerate that expansion and support continued growth.
- NewsWhip
Led · Equity · Feb 2023
NewsWhip is a real-time media monitoring platform based in Dublin and New York, led by CEO Paul Quigley. Its platform predicts the stories and topics that will matter in the hours ahead, helping communications professionals make quick, confident decisions. The product is used to predict the news, unpack crises and issues, and understand which stories are engaging audiences on global and local scales. Customers include PepsiCo, Google, Tinder, ConAgra, Samsung, McDonald’s, Walmart, ABInBev, the Associated Press, Condé Nast, the Washington Post, and NGOs such as Amnesty International, Médecins Sans Frontières and the World Health Organization. NewsWhip raised $13M in funding and intends to use the proceeds to expand operations and its business reach. NewsWhip offers a SaaS platform that transforms data from stories, videos, and social posts into actionable insights to inform content strategy. Its technology scans the world’s social media activity every two minutes and compares that activity to millions of pieces of content to identify what is spreading fastest and overperforming. The company serves clients including Associated Press, BuzzFeed, MTV, Edelman, and Bauer. Led by CEO Paul Quigley, NewsWhip plans to use the new funding to continue developing its platform. The company is based in New York City and Dublin, EIRE. The announcement frames the Series A as support for product development rather than specific operational metrics or revenue figures. NewsWhip provides a social content discovery platform called Spike. Spike tracks social network activity around millions of stories daily, giving newsrooms, marketers and PR professionals real-time indicators such as tweets, shares and comments. The platform detects articles, videos, Facebook posts and other content and predicts what will matter in hours or days. The company is led by CEO Paul Quigley and is based in Dublin, Ireland. NewsWhip raised over $1.6M in funding to develop the next generation of its platform—improving tracking, predicting and understanding capabilities—and to grow its New York business development team. NewsWhip is a Dublin-headquartered breaking news aggregator whose core product, Spike, identifies and surfaces stories gaining real engagement for journalists, editors, producers, and marketers. The company stores vast volumes of social data and captures hundreds of social data points and metadata for every piece of content to map what it calls the "genome of social distribution." It reports newsroom clients in 12 countries, plus freelancers, small publishers, agencies, and some brands focused on content marketing. NewsWhip will use the new funding to continue developing Spike and to update its main website and Android and iPhone apps. The company also plans to expand geographically, opening a New York office this month and hiring a New York-based sales and communications team. NewsWhip surfaces the latest news by aggregating social signals (tweets and Facebook Likes) from the broader crowd rather than a user’s personal social graph. The company operates a consumer-facing service and has redesigned its site while preparing native mobile and tablet apps. NewsWhip also offers a professional product called Spike, a newsroom dashboard that shows which stories are trending or about to trend; Spike is being trialled with newsrooms and is intended to be subscription-based. Spike was developed with input from the BBC, MSNBC, BuzzFeed and The Huffington Post. Co-founder Paul Quigley has described the product as emphasizing what everyone is sharing across topics to avoid the echo chamber of an individual’s social graph. The company is Dublin-based and has already participated in the NDRC Launchpad program.
- Zift Solutions
Participated · Equity · Jan 2023
Unifyr delivers a comprehensive partner-experience platform that centralizes data from channel, reseller, and alliance relationships, then applies AI-powered analytics and automation to give enterprises real-time insight into partner performance. Its tools predict revenue impact, surface recommendations, and streamline workflows so organizations can optimize partner-led growth at scale. The company positions itself as the “foundation for real, connected growth,” aiming to become a global category leader in partner ecosystem management. A newly secured $20 million growth investment will accelerate Unifyr’s product roadmap, particularly around advanced AI capabilities, and fund international expansion. The business currently operates from locations in Cary, North Carolina, Oxford, England, and Munich. No revenue, customer, or user figures were disclosed in the article. The fresh capital strengthens Unifyr’s balance sheet and supports continued innovation as partner-centric revenue models gain importance in B2B markets.