Led · Equity · Feb 2021

Win is a consumer products holding company that operates a shared-services model providing functions such as marketing to each brand in its portfolio. The company captures economies of scale, with relative cost savings growing as more assets use Win’s services. Win has previously used financing from Assembled Brands to support targeted acquisitions. The company will use the new funds for future acquisitions to expand its portfolio and drive additional synergies across brands. Win’s growth strategy centers on acquiring complementary consumer products brands and integrating them onto its shared-services platform.

Participated · Equity · Feb 2021

Win Brands Group operates an omnichannel platform and infrastructure designed to identify, acquire, and scale category-defining consumer brands. The company builds operational capabilities to drive growth across channels for its portfolio. The recent $40 million equity investment will support expansion of Win’s platform and finance the acquisition of Love Your Melon. Win reported a 440% compounded annualized growth rate at the close of 2021. Love Your Melon, founded in 2012, is a mission-driven outdoor and lifestyle brand that has donated over $9.4 million to pediatric cancer causes and distributed more than 235,000 beanies to children and families. The brand has expanded beyond knit beanies into apparel, home goods, and face masks, and has licensing partnerships with Disney, Marvel, and a Harry Potter collection that sold out in one hour. Win and Love Your Melon plan to use the partnership and new capital to broaden product selection, access new markets, and expand retail footprint. Win Brands Group is a NYC-based modern holding company that buys and builds consumer brands. Led by co-founder and CEO Kyle Widrick and President Eric Satler, Win specializes in acquiring brands and scaling them via a Shared Services team that implements omnichannel strategies. The company’s playbook leads with a focus on Shopify and is supported by distribution through retailers including Amazon, Target, Walmart and Bloomingdales. Win raised $50M in funding to accelerate growth of its platform and to support acquisitions. The company is using the capital to expand its portfolio, starting with the acquisition of Gravity, which broadens Win’s presence in home, gifting and wellness. Gravity, led by co-founder and CEO Mike Grillo, is a sleep and relaxation company known for its weighted blanket and expanded range including mattresses, robes, sleep masks, and a limited-edition Pizza Hut partnership in 2020.