Aviva/Founders Factory
Founders Factory (Level 7) Arundel Street Building, 180 Strand, 2 Arundel Street, London, Greater London, WC2R 3DA, United Kingdom
Overview
Founders Factory builds and funds startups together with exceptional entrepreneurs and the world's leading companies. We invest across four key themes - fintech, health, climate, and deeptech. Founded in 2015 by Brent Hoberman, Henry Lane Fox and George Northcott, Founders Factory combines capital and bespoke support from a team of over 70 specialists with a broad network of corporates and established entrepreneurs. Founders Factory has backed over 300 technology companies globally. Corporate partners include Aviva, L’Oreal, Guardian Media Group, easyJet, Reckitt, Marks and Spencer, CSC Group, J&J, Deutsche Telekom, Fastweb, Pico Global, Mediobanca and Standard Bank.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 8
Sector focus
- CleanTech
- Consumer
- FinTech
- GreenTech
- Health Care
- Media and Entertainment
- Mining
- SaaS
Investment portfolio
- FALKIN
Participated · Seed · Nov 2025
FALKIN is a London-based digital-safety company that uses artificial intelligence to spot manipulation and deception across messages, sales listings, payment requests, and investment offers before funds move. Its platform analyses behavioural and digital risk signals and can be embedded directly into mobile-banking apps, customer-service portals, and other familiar touchpoints, allowing financial institutions to proactively protect users and cut fraud losses. The tools have already been deployed by bank innovation teams and tens of thousands of consumers in the US and UK; in user feedback, 78 percent reported greater online confidence and more than half valued prevention over reimbursement. By addressing scams at the manipulation stage rather than the payment stage, FALKIN aims to lower incident costs that can exceed four times the amount stolen when remediation is required. The company plans to use its new capital to hire, speed product development, and deepen integrations with financial institutions. It will also launch Safety Labs to give community banks and credit unions an easy way to trial customer-facing scam-prevention tools. FALKIN positions itself as a proactive fraud-risk partner at a time when AI-powered voice cloning, deepfakes, and advanced text generation are driving a surge in sophisticated scams.