Overview
Global software development company providing custom software solutions.
Founded
1994
Deals · 12mo
0
Links
Stage focus
Geographic focus
Sector focus
Investment portfolio
- Props
Participated · Equity · Dec 2018
Props provides an integrated technology platform that combines original content with AI to connect brands and independent content creators. Its platform leverages IBM Watson to help brands align with relevant creators to publish, share, boost, promote, measure and optimize authentic content. Stories are distributed to both creators’ and brands’ native media channels, shared and boosted on social media feeds, and promoted through digital ad networks and search. Leadership includes president and CEO Joseph Perello, Head of Artificial Intelligence Oliver Blodgett, and Head of Development Scott Powell. The company is NYC-based. In December 2018 it raised $5.5M in funding.