Led · Series A · Mar 2019

Healofy operates a parenting-focused social networking app and a D2C business that sells mother and infant products through a community-driven commerce model. The platform surfaces product recommendations from a trusted network of obstetricians and gynecologists and enables conversational commerce where users learn from peer reviews. Healofy processes over 50,000 orders per month through its D2C portfolio. The app reports over 600,000 daily and 2 million monthly Android active users, 9 million+ downloads, a consistent average rating above 4.6, and 75,000+ reviews. Management says the product mix and community model aim to help more women during key life stages. The company has complemented its equity financing with debt to support growth. Healofy is a women-centric content social network and pregnancy-and-parenting platform serving Indian moms. Founded in September 2016 and led by CEO Gaurav Aggarwal, the company focuses on community-driven maternal and child content. It raised US$8M in a Series A round to support growth. Healofy plans to use the funds to strengthen product, engineering and data science teams and to scale its machine learning and personalization engines. The company also intends to expand into e-commerce and additional content categories including fashion, food and lifestyle. BabyTree’s investment is positioned as strategic support—its first investment in an online maternity-and-child platform outside China—which will include sharing product, service and monetization experience to help Healofy grow in India.