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The Venture Codex

Bascom Ventures

670 N. Commercial Street Suite 403, Manchester, NH, 03101, United States

Overview

Bascom Ventures is a community of accredited UW-Madison alums who pool money into a VC fund to invest in UW-connected companies

Total investments
8
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • Venture Capital
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Investment portfolio

  • Solsten

    Participated · Series B · Aug 2022

    Founded in 2018, Solsten builds technology that measures human psychology at scale to help companies better understand and engage their customers. Its core offering is a human-insights engine that ingests psychological datasets and turns them into creative and business intelligence. The company’s new flagship platform, Elaris, enables clients to instantly generate content ideas and strategies based on these insights, aiming to drive customer growth and retention. Solsten is also developing emotionally intelligent AI agents, extending its capabilities beyond analytics into interactive customer experiences. The firm plans to use newly secured capital to expand Elaris, enhance its database services, and accelerate product development. Headquartered in Minneapolis, Solsten positions itself at the intersection of psychology and AI to unlock new levels of value for enterprises. No operating metrics or revenue figures were disclosed in the article.

  • Quiver Quantitative

    Participated · Equity · Mar 2022

    Quiver Quantitative scrapes alternative stock data from across the internet and aggregates it into a platform designed for non-professional investors. The company offers an API that allows algorithmic traders and enterprises to build on Quiver’s underlying data feeds and is used by several leading financial institutions. Quiver has formed partnerships with Roundhill Investments, Seeking Alpha, and TrendSpider. Since launching in 2020, the platform has grown to over 300,000 registered users. Led by CEO James Kardatzke, the company plans to use new funding to accelerate retail user growth, add proprietary datasets, and build advanced backtesting and analytics capabilities. Quiver is based in Madison, Wisconsin.

  • Cultured Decadence

    Participated · Seed · May 2021

    Cultured Decadence develops cell-cultured seafood products made from the cells of shellfish without shells or organs, targeting lobster and other shellfish. The company is developing cell-cultured lobster meat prototypes and plans a commercial launch after further development. It will use recent funding to expand its team and accelerate product development. Leadership includes John Pattison (CEO) and Ian Johnson (CSO). The company's technology can be applied across the $160 billion seafood market, including lobster, crab, shrimp, and scallops. It has also received non-dilutive support administered by the Center for Technology Commercialization from the Wisconsin Economic Development Corporation.

  • Mai

    Participated · Series A · Feb 2021

    Mai provides a fully-automated video fashion shopping solution that leverages AI computer vision, personalization, and e-commerce bidding systems to let consumers buy on-trend products. Led by founder Joy Tang, the company is live with two of the largest social content platforms in Asia and reports access to 800 million consumers. Mai enables shopping across more than 200 million product SKUs from retailers such as Farfetch, Revolve, Yoox, Bloomingdales, SHEIN, SSENSE, Forever21, Shopbop, Cafe24, Mark Styler, Alibaba, JD, Vipshop and Pinduoduo. The company is also working with luxury brands to convert online social traffic and allow viewers to instantly discover and shop products. Mai raised $5M in a Series A+ and intends to use the funds to expand operations and broaden its business reach.

  • GrubMarket

    Participated · Series C · Apr 2019

    GrubMarket is an AI-driven technology and B2B e-commerce company that digitizes, automates, and streamlines the American and global food supply chain. Its offerings include enterprise SaaS such as an Inventory Management AI Agent and Reporting AI Agent, as well as a tech-enabled marketplace that serves customers in all 50 U.S. states and more than 70 countries. Recent acquisitions—Coast Citrus, Delta Fresh Produce, and Procurant—have expanded its reach; Procurant alone facilitates $5.5 billion in GMV for over 850 customers across 14 countries. The firm operates with what it calls a self-sustaining, profitable model and has been recognized on the CNBC Disruptor 50 list for three consecutive years. It runs the Sustainable California initiative, which promotes organic farming and has funded hundreds of thousands of tree plantings. Backed by a $4.5 billion pre-money valuation, the company plans to invest further in talent, financial infrastructure, technology development, and additional acquisitions to expand across North America, South America, Europe, and Africa.

Team