Participated · Seed · Apr 2015

PlateJoy offers a personalized meal-kit/recipe service that generates queues of healthy, at-home meals tailored to users' weight, height, dietary preferences (vegan/vegetarian) and weight-loss goals. The core product is a personalization process that customizes meals and portion sizes to individual needs. Founder Christina Bognet launched PlateJoy after graduating from MIT and losing 50 pounds, citing poor quality and high cost among existing diet delivery services. The company plans to expand into bigger markets and compete with larger meal-kit players like Blue Apron by emphasizing healthier options. Most of the seed funding will be used to expand PlateJoy's personalization tool and to hire developers, marketers, and designers to further customize the site. PlateJoy raised $1.7 million in seed funding and remains smaller than competitors such as Blue Apron, which the article notes delivers over 2 million meals a month and has $58 million in the bank with a $60 million revenue run rate.