Participated · Equity · Sep 2020

Bulletproof 360 is a Seattle-based lifestyle company, launched in 2013 and led by CEO Larry Bodner, that develops integrated mind-body nutrition products featuring science-backed, high-quality ingredients. Its portfolio includes clean coffee, MCT oil, collagen protein, snack bars and a range of supplements. Products are sold in major leading retailers nationwide and online at Bulletproof.com and Amazon.com. The company closed a $13M growth funding round to support expansion. Bulletproof intends to use the funds to expand its omnichannel presence and broaden product offerings in both new and existing categories. The business focuses on food, beverages and supplements designed to improve human performance. Bulletproof 360 develops science-based food and beverage products and related content, anchored by its Bulletproof Coffee brand. Its products are sold in Whole Foods and other retailers nationwide, in its own cafés, and online at Bulletproof.com and Amazon.com. The company is led by Founder and CEO Dave Asprey and President Anna Collins (promoted from COO). Bulletproof completed a Series C financing to accelerate its omni-channel growth plans. Jeff Hull, a senior leader from Amazon Prime, joined as Vice President of Strategy and Analytics. The article reports the company has raised a total of $68M to date after the recent round. Bulletproof 360, founded by Dave Asprey in 2013 and based in Seattle, produces Bulletproof Coffee and a range of performance-focused food and beverage products including Brain Octane oil, FATwater, Collagen Bars and Collagen Protein. The company also operates content channels such as Bulletproof Radio and has published New York Times bestselling books. It currently operates two Bulletproof Cafés in Southern California and has plans for a 2017 retail expansion to New York City and additional locations. Bulletproof emphasizes both e-commerce and retail distribution and recently hired Anna Collins from Amazon as COO to drive multi-channel growth. The company previously raised an initial $9 million round in 2015 and has continued product and brick-and-mortar expansion efforts. The brand positions itself around science-based performance nutrition and plans further product launches and operational development. Bulletproof was founded by biohacker Dave Asprey and is built around an "Upgraded Coffee Beans" butter-coffee recipe combined with grass-fed butter and Brain Octane Oil. Its product lineup includes butter coffee, Brain Octane Oil (medium-chain triglyceride oil), and FATwater—a bottled drink containing nanoparticles of XCT Oil intended to provide energy and hydration without heavily impacting blood sugar. The company has built a large online audience—the website sees north of 2 million visitors per month. Asprey has promoted the brand through a book, podcast and radio show and positions the products for entrepreneurs and biohackers seeking sustained cognitive performance. Bulletproof is using new funding to expand its retail footprint by opening coffee shops and cafes, starting with a location in Santa Monica.