The Venture Codex Logo

The Venture Codex

Bluefish Ventures

San Francisco, CA, United States

Overview

Bluefish Ventures is a venture capital firm based in New York City that invests in seed and early-stage Internet and technology companies. Bluefish targets markets with significant growth potential and specifically companies involved in, but not limited to, Internet infrastructure, enterprise software, wireless applications and power technology. Key criteria when making an investment decision include the strength of the company's management team, the potential size of the company's target market and the competitive advantages the company has versus other industry participants. Bluefish believes in a hands-on, high-energy approach to developing its portfolio companies, but understands that too much involvement may stifle a company's entrepreneurial spirit. Therefore, rather than participate in the day-to-day operations of its portfolio companies, Bluefish prefers to act as an ongoing advisor by providing financial, operational and strategic guidance, more in line with its partners' backgrounds in investment banking and merger advisory. Beyond providing guidance, Bluefish mines its personal and professional contacts for promising leads to provide its portfolio companies access to potential customers, employees, strategic partners and financing sources.

Total investments
2
Lead investments
1
Investments · 12mo
0
Active investors
0
Visit website

Investment portfolio

  • Jirav

    Participated · Series B · Jul 2023

    Jirav provides budgeting, forecasting, dashboarding, and analytics software that delivers real-time reporting and collaboration for SMBs, mid-market companies, and accounting firms. Its platform lets teams explore historicals and forecast bookings, revenue, workforce, expenses, and cash flows across multiple scenarios. The company emphasizes enabling CPAs and accounting firms to expand Client Advisory Services and increase firm revenue. Jirav reports serving over 4,000 companies and accounting firms. The business has been recognized as a Leader by G2. It plans to use new financing to accelerate product development, broaden its customer base across SMBs, mid-market companies, and accounting firms, and hire talent to support growth. Jirav builds cloud-based financial planning and analysis (FP&A) software and provides a library of prebuilt industry-specific models, KPIs, reports and dashboards. Customers connect accounting, workforce and operational data to the platform to forecast profits and losses, model cash flows, create budgets and run scenario plans. The company says it will use new funding to accelerate product development, customer acquisition and talent recruitment as part of a stated long-term strategic plan. Jirav has a 70-person team and claims a customer base of more than 4,000 companies; the founder described revenue as "strong" but did not disclose figures. It competes with startups such as Cube, Firmbase, Vereto and Mosaic as well as established players like NetSuite and Workday Adaptive Planning. Management argues FP&A tools are in demand across market conditions and positions the product to serve finance teams and accounting firms. Jirav provides cloud-based financial planning and analysis software to help companies monitor, analyze, and forecast their finances. Founded in 2015 and based in San Francisco, the company serves more than 1,400 customers. Jirav employs 30 people, including five in Seattle. The startup raised $8.3M in its most recent funding round and has $13.6M in total funding to date. It is led by co-founder and CEO Martin Zych, who previously worked at Atlas Accelerator, Limeade, and Zephyr Health, and co-founded the company with Steven Turner, a veteran of Genesys, Alcatel‑Lucent, LiveVox, and Zephyr Health. Investors and partners have praised Jirav’s technology for reducing friction in finance workflows.

  • nue.io

    Led · Seed · May 2023

    Nue provides a unified Revenue Lifecycle platform that combines CPQ, customer lifecycle management, billing, invoicing, collections, and revenue intelligence in a Salesforce-native architecture. The product enables hybrid monetization models including subscriptions and usage-based consumption, real-time usage rating and billing, and enterprise features like billing account hierarchies. Nue positions itself as an alternative to legacy tools such as Salesforce CPQ and Zuora, emphasizing faster ROI, omnichannel flexibility, and reduced implementation complexity. In 2024 the company delivered three-fold year-over-year sales growth and counts customers including Procurify, Iodine, Mews, and i3 Verticals. Financially, the company has raised a total of $40 million to date. Nue plans to accelerate product innovation, enhance customer success, and expand globally while targeting a major share of the $4 billion CPQ and billing markets over the next three to four years. Nue.io provides a quote-to-revenue platform built on the Salesforce platform, offering pricing, sales, and finance tools. The platform includes automated pricing and quoting, sales enablement tools, financial reporting and analytics, and usage-based billing. Nue positions its product to help SaaS businesses optimize pricing and sales strategies, improve cash flow, and reduce operating costs. Led by CEO Mark Walker, the company plans to use the new funding to expand its product offerings and accelerate growth. Nue.io is based in San Mateo, California. With the latest round, the company has raised a total of $15M. Nue.io, based in San Francisco, offers an omni-channel RevOps platform designed for modern SaaS companies. The platform enables RevOps teams to manage quotes to orders to renewals to billing while delivering accurate, real-time analytics to Finance. Nue supports direct and self-service commerce, innovative pricing models, and streamlined processes to accelerate sales. Led by Tina Kung and Kate McCullough, the company positions itself to help teams innovate and manage customer revenue lifecycles end-to-end. Nue closed a $6m seed round to further develop its platform and analytics capabilities. The funding is intended to expand its end-to-end revenue lifecycle management and real-time analytics functionality.

Team

No current team members are available.