Bluestone Equity Partners
405 Lexington Ave. Suite 3103, New York, NY, 10174, United States
Overview
Bluestone Equity Partners is a global private equity firm investing in the Sports, Media & Entertainment industry. Leveraging blue-chip business and investment experience and deep industry ties, Bluestone partners with established growth-stage businesses to accelerate growth and scale. Bluestone aligns with founders, leadership teams, and investors to realize outsized returns from the firm’s value-added capital – strategic guidance, operational expertise, and access to its expansive global network.
- Total investments
- 6
- Lead investments
- 5
- Investments · 12mo
- 2
- Active investors
- 5
Sector focus
- Business Development
- Financial Services
- Funding Platform
- Media and Entertainment
- Sports
Investment portfolio
- Poolhouse
Led · Equity · Jul 2026
Poolhouse develops a proprietary gameplay and vision-processing platform called BillyQ, built in collaboration with the team behind Hawk-Eye, that overlays interactive projection and precision tracking onto pool tables to enable automated scoring, real-time analytics, and an automated handicapping system (the Q-Rating). The company pairs this technology with premium, hospitality-driven venues; its flagship location is open in London and it has pipeline activity and franchise agreements in markets including New York City, Nashville, and Australia. Founded by Steve and Dave Jolliffe (the creators of Topgolf and Puttshack), Poolhouse aims to license BillyQ into hotels, casinos, bars, traditional pool halls, and ultimately the home via a consumer product. The business cites cue sports as a large participatory category with more than 200 million weekly players and an estimated total addressable market of approximately $35 billion. Poolhouse’s investor base includes Bluestone Equity Partners, DMG Ventures, Bolt Ventures, Active Partners, Sharp Alpha, and Emerging Fund.
- Scorability
Led · Equity · Sep 2025
Scorability offers a unified software platform that combines data analytics, AI-driven evaluation tools, and communication features to streamline college sports recruiting for coaches and athletes. The system is used by thousands of college programs—from Power Four universities to JUCOs—and serves over one million athletes, as well as high schools and club teams nationwide. Headquartered in Austin, Texas, the company positions itself as the foundational infrastructure for college-athletics recruiting. Fresh capital will be used to accelerate product innovation, add support for additional sports, grow headcount, and pursue strategic acquisitions. Founders Brian Cruver and Brett Andrew previously built AlertMedia and draw on their experience as both technologists and parents of Division I athletes. Scorability’s rapid adoption underscores its goal of creating a fair, efficient marketplace that replaces the historically chaotic recruiting process. The recent $40 million raise strengthens its balance sheet and provides resources to scale even faster.
- Player’s Health
Led · Series C · Dec 2024
Players Health offers a data-driven, tech-enabled platform delivering risk management services, reporting tools, and insurance products to youth, recreational, collegiate, and professional sports organizations. Founded by a former professional football player, the company focuses on athlete safety and compliance across the sports ecosystem. It has reached more than 5.5 million youth athletes and counts customers such as USA Softball, American Youth Soccer Organization, and Orangetheory. Players Health will use new funding to advance AI-powered product personalization, pursue strategic M&A to broaden capabilities, and expand its workforce. The company emphasizes standardizing best practices for athlete safety and aims to expand its nationwide reach. Player's Health (Ao1 Holdings Inc.) offers turnkey insurance and risk-management solutions for organized athletics, operating as a managing general underwriter. The company uses proprietary risk-management software and partnerships with sports-management platforms to track protocol evidence and deliver injury-management insights. Its platform provides levels of injury-management and protocol-tracking data previously unavailable in amateur sports. Leadership says the business exists to create safer environments for athletes and to give sports organizations the protection and tools they need. The company aims to grow its business with support from strategic investors. No revenue or user metrics were disclosed in the articles.
- Rhombus Systems
Participated · Series C · Jul 2024
Rhombus is a Sacramento, CA-based leader in cloud-managed physical security. The company offers a complete hardware-software solution that combines smart security cameras, access control, connected IoT sensors, alarm monitoring, and an intuitive cloud-managed console on an open platform. Rhombus supports an ecosystem of over 40 integrations and provides an open API to route data to other critical systems. Led by CEO Garrett Larsson, the company positions its platform to help users see, understand, and respond to critical operational events. Rhombus recently raised $45M in a Series C, bringing total funding to over $90M, and plans to use the proceeds to expand its go-to-market strategy and enhance product capabilities. NightDragon will join the board through Managing Director Morgan Kyauk, signaling investor involvement in governance. Rhombus Systems offers smart security cameras and IoT sensors that are managed from a single pane of glass via the Rhombus Console. Its devices come online in minutes without complex configuration and provide live video, shareable footage, and AI-powered alerts accessible through web and mobile. The product is deployed in over 10,000 locations worldwide across industries including school districts, healthcare providers, city governments, and Fortune 500 companies. The company is led by CEO Garrett Larsson and is based in Sacramento, CA. Rhombus said it will use new funding to expand R&D initiatives and build out its sales team. As of the round, the company has raised more than $20M in total funding.
- Qloo
Led · Equity · Jul 2024
Qloo operates Taste AI, an AI-powered intelligence engine built on a privacy-centric catalog of more than half a billion lifestyle entities and a consumer behavior and sentiment database containing over 10 trillion unique signals. Its proprietary models identify trillions of connections in milliseconds to help businesses predict preferences and personalize customer experiences without using personally identifiable information. Qloo provides access via a flexible API and will soon offer a no-code self-service interface to broaden access to its recommendations. The platform serves multinational customers including Netflix, Starbucks, Universal Music Group, PepsiCo, JCDecaux, Michelin and Ticketmaster. Founded in 2012 and headquartered in New York City, Qloo powers use cases from personalized recommendations to inputs for large language models and advanced audience intelligence. The company plans to use the investment to expand into new markets, launch its self-service insights platform, grow its team, and acquire novel data sources and technologies to enhance Taste AI. Qloo operates an AI-powered insights engine that identifies connections across cultural and entertainment domains, claiming contextualized personalization for over 575 million entities worldwide. The platform surfaces correlation data that lets customers apply tastes in one category (for example TV preferences) to recommendations in another (for example game buying or travel). Qloo sells access to its models via a monthly subscription API, with contracts that Elias says start in the "five figures," and counts notable customers including Starbucks, Hershey’s, Michelin, Netflix, PepsiCo, Samsung, The New York Mets, BuzzFeed and Ticketmaster. The company says it is approaching profitability. Qloo plans to build a self-service research tool for marketers and SMBs and is introducing a "multi-person recommendation AI" that can match profiles, with envisioned uses such as dating apps. With the new capital it intends to expand its ~50-person team to over 100 by year-end and to pursue opportunistic M&A (it previously acquired TasteDive in 2019). Qloo offers an AI-driven recommendation API that correlates over 575 million “primary entities” (movies, books, restaurants, songs, etc.) to generate taste predictions and affinities for enterprise clients. The platform powers enterprise use cases — from sales and conversion lift to retail location selection — and integrates with Snowflake, Tableau and other data platforms. Qloo acquired social recommendation app TasteDive in 2019 and supplies insights to clients including PepsiCo and Rocket Entertainment. The company says it does not use personally identifiable information, keeps requests ad hoc, and is compliant with GDPR and the California Consumer Privacy Act. Qloo runs a roughly 30-person team and plans to grow headcount by over 30% with the new funding; it reports all-time highs in revenue and API utilization and says it is nearing profitability. The Series B proceeds will fund a new “lite” visual subscription product for less-technical users, additional product development and expanded sales channels. Qloo uses publicly available and open-source data to map patterns in consumer taste across categories such as music, film, TV, books, podcasts, consumer products, fashion, dining and travel. The company has built a cultural recommendation app that consumers can download, but it is currently focused on selling its data and insights to other businesses. Qloo says it has already mapped 750 million correlations across tastes and interests. Its data is marketed to help clients — for example, enabling marketers to identify shared interests among fans of competing sports teams and tailor advertising accordingly. Investors including Elton John have highlighted the platform’s potential for brand partnerships and entertainment-industry use cases. Financially, Qloo recently raised additional funding and previously closed a $4.5M round last year. Qloo operates a cultural recommendation engine that combs proprietary and open-source data to learn consumer preferences and correlations across eight major categories: music, film, television, dining, nightlife, fashion, books and travel. It offers an API for developers and a standalone consumer app (primarily as a showcase) to power "if you like this, try that" features and personalized recommendations. Qloo generates revenue by selling business intelligence to marketers and has been used by hotels, e-commerce businesses, and media and entertainment companies. Corporate applications cited include digital concierge services for hotels, product discovery for e-commerce, and guidance on location, casting and soundtracks for media companies. The company says it intends to expand further into hotels and resorts, restaurants, media and entertainment, and connected-car integrations for navigation and entertainment systems. After the Series A, Qloo has $7.5 million in total capital raised and plans to use the new funding to increase the size and depth of its database and win new corporate clients.