Led · Debt Financing · Jul 2024

DigniFi offers a proprietary platform that enables auto dealers and small businesses to provide on-the-spot financing for vehicle repairs, parts, maintenance packages, insurance deductibles, and service contracts. Its technology simplifies the loan application process and its credit products are originated by WebBank. The company has helped over 2,200 small businesses secure almost $445 million in incremental transactions to date. DigniFi positions itself as a leader in transportation-focused consumer financing and emphasizes inclusive, visionary lending. Recent statements from leadership and partners indicate plans to continue scaling the business and driving growth for merchant partners. The company announced new strategic funding to support expansion of its auto repair financing solutions. DigniFi operates an AI-powered, SaaS-plus marketplace that matches consumers with lenders for auto parts, repairs, tires, accessories and services at the point of sale. The platform delivers fixed-payment plans (12–36 months) and automates the contactless financing process through dealerships and independent repair shops. Loans on the platform are originated through WebBank, an FDIC-regulated bank. DigniFi leverages proprietary data sets, machine learning and automotive analytics and has powered over $120 million in loan originations to date. The company works with a network of more than 5,000 auto service center partners. Management describes plans to expand the integrated marketplace by growing lender participation and scaling its machine learning system.