Participated · Equity · Jun 2022

Digiphy is a contextual marketing, commerce and traceability platform that enables brands to deliver dynamic digital experiences from physical products. Its no-code solution combines a QR builder with a suite of flexible content templates and third-party traceability and verification data. The platform is positioned to elevate brand storytelling and help brands go beyond the label to forge stronger customer connections. Digiphy emphasizes trust and transparency by surfacing verification and traceability information alongside marketing and commerce experiences. The company announced $1.5 million in new funding, the only disclosed financial detail in the articles. Digiphy is reported from Los Angeles, CA.

Participated · Seed · May 2022

Fundid offers capital and credit products aimed at very small businesses (mostly those with fewer than 10 employees), combining loans via Fundid Capital, a forthcoming business-building card, and financial-literacy and grant-matching tools. The company has worked with over 16,000 businesses and reports that the majority of its customers are enterprises with fewer than 10 employees; its grant-matching product is currently the primary driver of usage. Fundid developed a proprietary underwriting model in partnership with Experian for its business-building card, which is slated to launch in the summer and already has more than 6,000 people on a waitlist. Last May the company launched grant-matching features to connect business owners to grants and programs. Fundid has fewer than 10 full-time employees and plans to use new funding to acquire customers for its loans and card offerings and to hire additional staff. The team emphasizes serving women and minority business owners and smoothing short-term cash needs so small businesses can pursue growth opportunities.