Participated · Seed · Jun 2024

Directo is a browser extension that automates a TikTok travel hack by identifying when a property can be booked directly on its own website and linking users to that booking page. The extension flags eligible listings with a yellow-and-black “D” icon and highlights user-reported good deals with a cheers emoji. It currently works on Airbnb, Booking.com, VRBO, Expedia and Abritel, with additional sites planned. Directo vets properties that use modern booking tech to reduce checkout and payment security concerns and relies on community submissions and reporting to surface deals and flag problematic sites. The product is free for consumers; Directo’s revenue model is a subscription sold to hotels that improves connectivity and lets properties push special deals to users, and those subscription funds are being reinvested into marketing. In testing the extension reached 115,000 users and the company’s database includes nearly 200,000 hospitality brands representing millions of properties; the startup is Madrid-based and led by co-CEOs Pierre Becerril and Marina Guastavino, CTO Julian Toledo and Sofia Canepa.