The Venture Codex Logo

The Venture Codex

Cardinal Venture Capital

1010 El Camino Real Suite 250, Menlo Park, CA, 94025, United States

Overview

Cardinal Venture Capital invests in early stage technology companies in the areas of Digital Media, Financial Technology, Mobility and Software-as-a-Service.

Total investments
7
Lead investments
0
Investments · 12mo
0
Active investors
0

Sector focus

  • E-Commerce
  • Enterprise Software
  • Venture Capital
Visit website

Investment portfolio

  • Workday Adaptive Planning

    Participated · Equity · Jun 2015

    Adaptive Insights offers a cloud-based finance suite for budgeting, forecasting, reporting, consolidation, dashboards, and business intelligence. The Adaptive Suite is sold direct and through a cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, BDO, KPMG and others, and is also offered by NetSuite as its Financial Planning Module. Led by CEO Tom Bogan, the company serves 2,700 customers in 85 countries across midsized companies, nonprofits, and large corporations (including AAA, Boston Scientific, Konica Minolta, Philips, and Siemens). The company plans to use the new funding to accelerate product innovation and global expansion. Its partner and channel strategy includes major professional services and ERP partners that help distribute the product. The suite focuses on finance teams and corporate performance management workflows. Adaptive Planning delivers cloud-based corporate performance management (CPM) and business intelligence (BI) products for companies and nonprofits. Its product suite includes Adaptive Consolidation for financial consolidation and analysis and Adaptive Discovery for visual analytics, interactive data visualization, and alerting. The company’s solutions are used by over 1,600 organizations worldwide, including customers such as AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Vail Resorts. Adaptive also works with worldwide partners—Armanino McKenna, Intacct, IntuitiveTek, Plex Systems, SAP, and NetSuite—that offer a specialized version as the NetSuite Financial Planning module. Led by CEO John Herr, the company plans to continue product development and expand its market reach. The article does not disclose revenue figures. Adaptive Planning offers a cloud-based SaaS corporate performance management platform that lets finance, sales, HR and other management teams plan, monitor, report on and analyze financial and operational performance. Its platform includes budgeting, forecasting, reporting, consolidation, dashboards and business intelligence capabilities. The service is used by over 1,200 organizations worldwide, including customers such as AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips and Vail Resorts. Led by CEO John Herr, the company serves midsized companies, nonprofits and large corporations. Adaptive Planning is hiring and is focused on expanding its market presence.

  • Zoove

    Participated · Series D · Aug 2011

    Zoove operates the StarStar platform and StarStarMe, which let brands and individuals use unique vanity mobile numbers to drive offline-to-online engagement. The company has secured relationships with all four major U.S. carriers and says StarStar drives millions of calls annually for customers including AT&T, CBS Radio, Dunkin' Donuts, Ford, Hyatt, the NFL and Viacom. Zoove offers solutions for enterprise marketers and consumers, including individual vanity numbers such as CHLOE or MOVIEGUY through major carriers. The company plans to expand the StarStar platform across product, business development and marketing channels, and to roll out enhancements to the StarStar Me mobile app and experience. Zoove serves clients across media, entertainment, retail, travel, financial services and non-profits from offices in Chicago, New York and San Francisco. The company recently secured a $15 million strategic investment to accelerate national growth and demand-generation initiatives. Zoove operates the National StarStar Registry and is the exclusive provider of StarStar numbers for the four largest U.S. mobile operators, reaching over 250 million consumers. Its service lets consumers dial a company using short, memorable codes (for example, FLOWERS) and typically triggers a follow-up text or voicemail prompting opt-in to view websites, download apps, or receive coupons. Participating brands pay Zoove an annual fee for their number, with pricing that varies by length and scarcity. StarStar numbers have been used in promotions from the NFL, X-Factor, and EA’s Madden game, demonstrating marketing integrations with major brands. The company says the new capital will be used to further accelerate its U.S. operations. Current financials include a total of $20 million in funding after the most recent investment. Zoove runs the StarStar Numbers registry, leasing memorable vanity phone numbers (e.g., WEATHER, SUZUKI) that route consumers to a brand’s mobile app, website, coupon, video or other content. The company exclusively provides StarStar Numbers for the largest U.S. wireless operators and powers the National StarStar Registry in cooperation with the four major mobile operators. Through those operator partnerships Zoove reaches more than 250 million people. Consumers are not charged extra to call a StarStar Number; after the initial call they typically receive a text message or voicemail prompting further engagement. Brands pay Zoove an annual fee to lease StarStar Numbers, with pricing that varies based on the length and “scarcity” of the number. The product is positioned as an alternative to QR codes and unbranded short codes by enabling name-based dialing (for example, dialing ESPN). Zoove is a Palo Alto, Calif.-based provider of an abbreviated dialing mobile direct response marketing service. The company offers a patented mobile direct response marketing platform that enables marketers to engage consumers in interactive campaigns via a mobile phone by dialing a ## or ** code. Zoove closed a $13 million Series C funding round. Investors in the round include Highland Capital Partners, Worldview Technology Partners and Cardinal Capital Partners. Co-founder and CEO Tim Jemison said the funds will be used to roll out the abbreviated dialing platform across the major US carriers. The company is focused on deploying its carrier-level interactive dialing technology. Zoove is a Palo Alto startup focused on connecting mobile phone users with advertisers. Its core product lets users dial "**" followed by a short keyword (for example, "CAR") when they see an advertisement. The system is designed to bypass the multiple steps required to text short codes, which the company's executives argue are too complex. Keywords are effectively exclusive to advertisers — for example, only one car company could use the word "CAR" — so available keywords will vary. The company was reported to have $6.8 million in funding. VentureWire covered the company and Zoove's website contains additional details about how the service works.

  • Delivery Agent

    Participated · Series D · Oct 2009

    Delivery Agent operates a multi-channel commerce platform that maps and delivers products tied to entertainment and advertising content across web, social, mobile and television. The company serves more than 350 major media and entertainment properties, including NBCUniversal, Twentieth Century Fox, CBS, Discovery Communications, A+E Networks, HBO, Showtime, UFC and the New York Knicks. Delivery Agent reports it has processed millions of entertainment-commerce transactions tied to network and cable content. Its platform and products include commerce applications, video and mobile products, interactive advertising solutions and the TV Wallet™ transaction engine. Delivery Agent plans to use the new funding to aggressively expand and manage deployment of commerce applications tied to entertainment content across connected devices, including Smart TVs and mobile. The company maintains offices in San Francisco, New York, Los Angeles, Denver and London. Delivery Agent creates online marketplaces that catalogue products and merchandise appearing in movies and TV shows and enables viewers to purchase those items. The company has signed all the major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. Its second core service indexes products that will air in episodes and sells ad packages to the brands behind those products. Delivery Agent processes entertainment-commerce transactions across traditional web, social, mobile and connected television and has processed millions of such transactions to date. The company has expanded through acquisitions, including media firm The Band and flash-sales site Billion Dollar Babes. On the financial side, Delivery Agent recently raised $35.5M in a Series E, bringing total funding to date to $107.3M. Delivery Agent is a San Francisco-based provider of shopping-enabled programming and content monetization. Its technology is deployed across more than 125 entertainment properties, including ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, HBO and Martha Stewart Living Omnimedia. The company plans to extend its platform to support click-to-buy applications for online video, mobile and set-top boxes. It will use the financing to fuel global growth, build a European client base and offer U.S.-based clients opportunities to transact with audiences in international markets. Delivery Agent received $5M in venture debt from ATEL Ventures to support these efforts. Delivery Agent creates online marketplaces that catalog products appearing in TV shows and enables viewers to purchase those items through e-commerce sites it operates for networks. The company outsources e-commerce for networks so they can monetize content while keeping overhead low. Delivery Agent also coordinates advertising by indexing products that will air and selling ad packages to brands before episodes run. It has signed partnerships with major networks including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. The company recently raised a $25 million Series D, bringing total funding to $60 million. Delivery Agent plans to develop click-to-buy applications for online video and mobile, launch a click-and-buy remote control partnership with a major cable operator, and pursue international expansion into Europe and Asia. Delivery Agent provides a service and retail site, SeenOn, that lets viewers find and purchase products that appear in TV shows and movies. The company helps producers create an index of products appearing in content; that index is exposed on SeenOn so users can browse by network, show, character, and episode and buy items. Delivery Agent has developed a proprietary Shopisode video player that synchronously highlights products as they appear on screen to make videos "shoppable." The company secured a deal with Viacom giving four years of exclusive access to product-placement data from Viacom’s MTV, VH1, CMT, and Logo networks. Delivery Agent raised $18.5M in a third round of funding and has $35M invested to date. Based in San Francisco, it is targeting "hardcore consumers" and competes with services such as StarStyle.com/Entertainment Media Works.

  • deCarta

    Participated · Equity · May 2008

    deCarta provides a location-based services platform and applications, including local search integrated with online maps. Its services target mobile network operators, mobile handset OEMs and local search providers and generate revenue from subscriptions and location-based advertising. The company lists customers such as Samsung, Opera Software, Telstra/Sensis, SingTel/Optus and T-Mobile. deCarta intends to use new funding to expand marketing, sales and engineering to accelerate growth in the mobile local search and location-services market. Planned product activity includes the roll-out of the deCarta MapSearch offerings. The company is based in San Jose, CA. deCarta is a San Jose startup that builds a mapping platform and software to let companies integrate mapping, routing and spatial search into their applications. Its technology has been used by Google, Ask.com, Verizon and Sprint. The company is in the midst of a third round of funding and has reported $10.5 million raised so far as part of that round. The coverage describes the current raise as $10.5 million of a planned $21 million in the new third round, and notes the company raised $15 million last year as the first part of this third round. Named backers in the article include Norwest Venture Partners, Mobius Venture Capital and Cardinal Venture Capital.

Team

No current team members are available.