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The Venture Codex

Carta

333 Bush Street, Floor 23, Ste. 2300, San Francisco, CA, 94104, United States

Overview

Carta is a transfer agent for private companies that enables seed-stage to pre-IPO companies to manage equity electronically with the participation of their shareholders, employees, auditors, and legal counsel. It digitizes paper stock certificates along with stock options, warrants, and derivatives to create a real-time image of who owns what at a startup.

Total investments
6
Lead investments
0
Investments · 12mo
0
Active investors
8

Sector focus

  • Asset Management
  • Finance
  • Financial Services
  • FinTech
  • Impact Investing
  • SaaS
  • Software
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Investment portfolio

  • SimpleClosure

    Participated · Series A · May 2025

    SimpleClosure builds software to automate and streamline the process of shutting down companies, describing itself as “the Turbo Tax of shutting down.” Founder Dori Yona created the product after being tasked with a complex shutdown analysis while exiting his prior company. The platform aims to simplify legal, financial, and administrative winddown tasks for founders and boards. Demand was strong: by February 2024 SimpleClosure had crossed seven figures in annualized revenue and saw revenue grow 12x in 2024 versus the prior year. Before the Series A the company had raised $1.5 million in pre-seed funding and an additional $4 million shortly thereafter, bringing total disclosed funding to $20.5 million. SimpleClosure is partnering with service providers, including Carta, which is offering its customers a free consultation and a 10% discount on SimpleClosure’s services. SimpleClosure provides an automated, founder‑friendly service to simplify company dissolution and wind‑down processes, leveraging fintech, legal technology and AI to execute company‑specific closure plans and resolve obligations with customers, state agencies and team members. The product reduces time spent on shutdowns from months or years to days or weeks by automating manual and bureaucratic tasks. The company launched publicly in September 2023 and has since grown its customer base more than 6x and revenue more than 14x, now surpassing seven figures in annualized revenue. Customers range from bootstrapped businesses to well‑funded startups, and current referral partners include law and accounting firms, accelerators, and startup service providers such as Mercury. SimpleClosure plans to use the new funding to increase headcount across product & engineering and go‑to‑market functions to meet growing demand. SimpleClosure is a seven-person startup building a platform to automate and accelerate company shutdowns using fintech, legal tech and artificial intelligence. Its product covers onboarding, dissolution & wind-up, and the actual shutdown, preparing legal paperwork, securing stakeholder consents, handling IP, settling financial obligations and distributing funds to investors. The company says it can complete closures in weeks for a fraction of the cost of legacy providers (which can cost upwards of $75,000 and take nearly a year); pricing varies by company size and stage. SimpleClosure has been generating revenue since day one and reports exponential growth in paying customers since June, serving startups, corporations and LLCs and planning to expand into additional segments. Founders Dori Yona (a three-time founder) and CTO Nimrod Ram plan to invest the new capital into product and engineering development as they scale the platform.

  • Arch

    Participated · Series A · Nov 2023

    Arch provides a digital operating system that automatically collects and structures documents such as K-1s, statements, and capital call notices from disparate portals and emails, giving allocators a single source of truth for their private investments. Its features—including Arch Pay for automated capital calls—aim to eliminate manual back-office work and improve portfolio visibility across private equity, venture capital, hedge funds, real estate, and other alternative assets. Over the last 14 months the company has grown the assets tracked on its platform from $100 billion to more than $250 billion and now serves over 450 allocators worldwide, including four of the top private banks and seven of the top 25 accounting firms. More than half of users refer the product to another client, reflecting a strong realized Net Promoter Score. With its new funding, Arch plans to expand its suite of CIO tools, enhance its LP reporting capabilities, and further penetrate institutional investor segments. The company is headquartered in New York City and positions itself to address the growing global alternatives market, projected to reach $29.2 trillion by 2029.

  • Syndicate

    Participated · Equity · May 2022

    Syndicate is a Web3 startup whose stated goal is to demystify the DAO and bring DAOs to the masses. Its product, Web3 Investment Clubs, lets users spin up an investment group with peers by pooling capital and voting on how to allocate funds. The product launched three months ago, and more than 1,100 investment clubs have been created on the platform. Syndicate recently raised a $6 million strategic investment from over 50 customers and partners to support growth. Investors in the raise include Carta, Circle Ventures, OpenSea, Uniswap Labs' new venture arm, institutional funds-of-funds, nonprofits and web3 talent networks. The new raise brings Syndicate's total funding to just over $28 million, including a $20 million Series A led by Andreessen Horowitz last August. Syndicate operates a platform and protocol that supports DAO-powered Special Purpose Vehicles (SPVs) and other decentralized investment applications. The company completed a community raise of $800K from 100 early users, partners, and friends using an SPV-like Syndicate DAO on its own platform. Syndicate says DAO-powered SPVs are one of many applications it is rolling out now and in the weeks ahead, including Community DAOs, Ecosystem Funds, NFT Funds, and Economic Empowerment DAOs. The team frames the community raise as a first step toward making the platform community-owned and democratizing investing. Syndicate has launched several initiatives and collectives (IDEO Founder Collective, Terra Ecosystem Incubator, Delphi INFINFT, Komorebi Collective, Fiat Lux DAO, and Audacity) and is preparing a staged private beta rollout. The company positions the community raise as the beginning of broader efforts to grow and decentralize the platform over time.

  • Mutiny

    Participated · Series A · Sep 2021

    Mutiny builds an AI engine that plugs into a company’s data and website to serve personalized versions of pages and generate high-converting copy. The platform recommends customer segments for personalization, shows how peers have tailored their sites, and can generate whole-page copy tuned by customer data and GPT-3. Mutiny says its models learn from a proprietary, anonymized dataset and reinforcement-learning algorithms trained on 150 million data points. Customers include Dropbox, Snowflake, Qualtrics and Carta, and roughly 50 million people across more than 3 million companies have seen sites personalized by Mutiny. Revenue is on track to quadruple in fiscal quarter 2022. The company plans to more than double its 40-person team by 2023 and is investing heavily in its AI technology. Mutiny is a no-code AI platform that automates the art and science of converting website visitors into customers. The product provides marketers with data and analytics, AI-powered recommendations, and content writing so teams can drive revenue without engineers. Mutiny is focused on website conversion for both inbound and outbound traffic. Customers include Brex, Carta, Notion, Segment, and Qualtrics. The company reports it identifies 73% of visitors through various data sources and drives a 108% conversion lift across winning personalized experiences. Mutiny raised $18.5M in a Series A led by Sequoia Capital in September 2021. Mutiny provides marketers with a visual editor and pre-built data integrations to show different landing pages and experiences to different customer segments. The product pulls account data (including from Salesforce), cleans and surfaces it, and can insert prospect details such as name, title and company into pages. Mutiny has added account-based marketing features and now offers personalized recommendations and full “playbooks” that suggest which segments to target and what personalized experience to deliver. The company says customers have seen meaningful lifts—Brex reported a 200% increase in outbound leads and Amplitude has increased inbound leads by more than 40%—and lists customers including Segment, Carta, TripActions and Elastic. Mutiny was built by CEO Jaleh Rezaei and co-founder Nikhil Mathew and participated in Y Combinator’s Summer 2018 class. The company is announcing new funding and product features today; the article does not disclose the size or terms of the new financing.

  • Alto

    Participated · Series A · Apr 2021

    Alto operates a self-directed IRA platform that simplifies investing retirement savings into alternative assets via partnerships with over 70 investment platforms, including AngelList, Grayscale and Masterworks. The company hosts nearly 20,000 funded accounts representing close to $1 billion in assets, and about 40% of accounts are dedicated to holding cryptocurrency. Alto was launched in 2018 and is based in Nashville; it aims to provide a simpler, more affordable option than traditional self-directed IRA custodians and is not a registered broker-dealer or investment advisor. The product targets retail investors seeking tax-advantaged access to alternatives such as crypto, private company equity and collectibles. Alto plans to expand its content offering to help investors educate themselves and is developing product innovations to increase access to collectibles and fund investing. The company intends to grow its product and engineering team from 50 employees to 120 by the end of 2022 using new capital. Alto is a financial technology company that launched a next-generation self-directed IRA platform in 2018 to make it easier for individuals to access and invest in alternative assets using retirement funds. The platform streamlines processes for investors, funding portals, and investment sponsors and offers custodial services through Alto Trust Co. Alto partners with investment platforms and sponsors including AngelList, Coinbase, EquityZen, Masterworks, Republic, and Wefunder. CEO Eric Satz founded the company to remove friction, manual processes, and excessive fees present at legacy self-directed IRA custodians. The company positions itself to help individual investors diversify into alternatives such as startups, real estate, private credit, and cryptocurrency. Alto will use recent funding to accelerate product development, enhance existing capabilities, and expand its product and engineering teams. Alto operates a technology platform that simplifies and automates the process for investors to include alternative assets in their IRAs. The company’s Alternative IRA (AltoIRA) enables investments in startups, private companies (including private equity and VC funds), real estate, marketplace loans, and digital currencies. Alto partners with investment platforms such as AngelList, EquityZen, Forge Global, Groundfloor, MasterWorks, Republic, and others to make IRA investments faster and less expensive. The platform reduces manual paperwork and costly processes by using automated technology to streamline transactions for investors, issuers, and platform partners. Alto positions its product as a way for individual investors to achieve greater portfolio diversification while retaining retirement tax advantages, citing the large pool of retirement assets in the U.S. (over $28 trillion, including $9 trillion in IRAs). The company launched in 2018 and is based in Nashville. Alto operates the AltoIRA, an individual retirement account product that gives investors the ability to invest in alternative assets such as startups, private companies, real estate, loans and digital currencies. The platform lets investors invest directly or through investment platform partners including AngelList, Groundfloor, Republic, Silicon Prairie, Wefunder and YieldStreet. Alto intends to expand its offering and integrate additional investment platform partners. The company is led by CEO Eric Satz, who previously co-founded Currenex and sold it to State Street Corp. The company raised a $2.8M seed round and has raised $3.8M in total funding to date.

Team