Celeritas
Calle 21A # 69B 50, BOGOTA, D.C., Distrito Especial, 110931, Colombia
Overview
Celeritas is a Colombian-Israeli company builder that applies state-of-the-art technologies to propel the value chains of tropical crops with a quantum leap forward. Celeritas is led by a combination of seasoned Israeli high-tech entrepreneurs and Latin-American businessmen, who recognize a significant opportunity in leapfrogging outdated agriculture practices and generating significant impact for tropical agriculture farmers.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- Agriculture
- AgTech
- Farming
Investment portfolio
- Demetria
Led · Seed · Mar 2021
Demetria builds an AI-based data intelligence platform and data cloud that fingerprints and tracks green coffee beans to identify biochemical markers and match each bean profile to the industry standard coffee flavor wheel. The company uses portable near infra-red (NIR) sensors to analyze beans and provide full traceability throughout the commodity value chain. Its platform is designed to power producers and roasters with insights that affect pricing and the livelihoods of coffee farmers. Demetria completed a pilot with Carcafe, the Colombian coffee division of Volcafe/ED&F Man, and is working with the Federación Nacional de Cafeteros (FNC) to develop apps for farmers and transaction points. The startup emerged from stealth and is preparing to launch a suite of SaaS-based solutions. Leadership includes co-founder and CEO Felipe Ayerbe and co-founders Eduardo Shoval, Salomon Kassin and Yori Nelken.
Team
Felipe Ayerbe
Founder
LinkedIn