The Venture Codex Logo

The Venture Codex

Cello

Cello House, Corporate Avenue, 'B' Wing, 8th floor, Sonawala Road, Goregaon, Mumbai, Maharashtra, 400063, India

Overview

The makers of India's favorite Cello pens, are a part of Rs.1000 crore Cello Group. Lauded as one of the world's best and India's largest manufacturer of plastic products and an undisputed market leader. Awarded the prestigious PLEXCONCIL AWARD for NO.1 outstanding performance, 18 TIMES in a row . Cello is a trusted house hold name internationally and well known for its dynamism and spirit of innovation. Cello ceaselessly endeavor’s to bring in the newest and the best of technology to set new benchmarks in quality and innovates constantly to blaze new trails in the market place.

Total investments
1
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • E-Commerce
  • Home Appliances
  • Manufacturing
Visit website

Investment portfolio

  • Zepto

    Participated · Equity · Nov 2024

    Zepto operates a quick-commerce platform focused on ultra-fast delivery of groceries and daily essentials. Over two years the company reported revenue growth from ₹4,544 crore to ₹23,128 crore and a near fourfold increase in users. Despite rapid top-line growth, coverage highlights unit economics challenges, with reported per-order losses of about ₹79. The company had been preparing for a higher valuation (around $7 billion) before public-market comparables exerted downward pressure. Zepto's immediate financial and strategic focus, as reflected in reporting, includes shoring up domestic shareholding and addressing profitability metrics amid increasing scrutiny of quick-commerce economics.

Team