Cobalt Capital
100 Wilshire Blvd, Suite 1200, Santa Monica, CA, 90401, United States
Overview
Formerly known as Evolution Media, Cobalt Capital is a multi-stage investment firm that partners with exceptional teams to build the next generation of consumer, technology, content, and lifestyle businesses to help them scale their vision. Cobalt invests in rising technology companies that impact culture and uses its deep domain expertise and relationships to accelerate the growth of its portfolio companies while helping them reshape and disrupt their industries.
- Total investments
- 5
- Lead investments
- 2
- Investments · 12mo
- 1
- Active investors
- 3
Sector focus
- Business Development
- Lifestyle
- Venture Capital
Investment portfolio
- HavocAI
Participated · Series A · May 2026
Havoc develops an all-domain collaborative autonomy stack and a software-defined hardware approach that enables heterogeneous autonomous assets to sense, decide, and act together across sea, air, and land. The company reports more than 25,000 hours of autonomous testing and deployments and has collected over 200 billion data points from operations to iterate its field-tested autonomy stack. Havoc has built and deployed 100+ autonomous surface vessels (ASVs) globally, with 40+ mission-ready today and 30+ vessels delivered to the U.S. Department of Defense. It has made strategic acquisitions (Mavrik and Teleo) to expand into air and land domains and maintains partnerships with defense primes such as Leidos, Lockheed Martin, and SAIC as well as shipbuilders and additive manufacturers. Havoc has grown to over 200 employees, opened new offices in Austin and San Diego, and expanded maritime production in Rhode Island. The company highlights award recognition, SBIR awards, and selection to industry challenges as validation while positioning itself to scale deployments and production to meet defense and commercial demand.
- SendSquared
Led · Seed · Aug 2021
SendSquared is a Minneapolis, MN-based marketing communications technology platform for the hospitality industry led by Nicolas Wegener. Its platform supports email marketing, SMS, voice, CRM and other channels to enable resorts and hospitality organizations to build customer relationships and increase direct bookings. The application lets hospitality representatives interact with guests in real time and leverage guest data using the same communication infrastructure as online travel agencies. The company currently serves more than 100 resorts, hoteliers, and VRMCs. SendSquared raised $1M in seed funding led by Cobalt Capital Partners. It intends to use the proceeds to enhance the product, expand sales, marketing and product development teams, and cultivate strategic partnerships.
- Genvid Holdings
Participated · Series C · Jul 2021
Genvid Holdings, parent of Genvid Technologies LLC, builds advanced interactive streaming technology and has pioneered Massive Interactive Live Events (MILEs). The company was founded in 2016 by CEO Jacob Navok and is headquartered in New York City. Genvid offers the Genvid SDK, middleware available for free that can run on any streaming platform and infrastructure. It closed a $113m Series C and has raised a total of $166m since its founding. The firm plans to use the new capital to establish Genvid Entertainment LLC, a publishing subsidiary focused on producing and publishing MILEs via licensing of major IP beginning later this year. Genvid has also released a concept trailer titled Project Raven and added Cindy Holland, former Netflix VP Original Content, as an advisor for content strategy and acquisition.
- Intellimize
Led · Equity · Jul 2021
Intellimize offers a Continuous Conversion™ platform that uses machine learning plus marketers' creative ideas to turn static sites into dynamically optimized, high-converting web experiences. The product runs many parallel variations (the company cites optimizing across 15M+ versions) and delivers measurable lift for customers, including a reported 24% increase in marketing qualified leads and 87% more pricing-page leads in examples cited. Customers named in the article include Snowflake, Sumo Logic, Gong, ServiceTitan, Tableau, Dermalogica, Sunbasket, and Drift. The company positions its platform to both amplify good marketing ideas and protect against poor ones while continuously adapting to changing buyer behavior. Intellimize says the funds will be used to invest in engineering and customer-facing teams to accelerate adoption of learning websites. The company is headquartered in San Mateo, CA. Intellimize provides an AI-driven intelligent website optimization solution that uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages as buyer behavior changes. The company says its technology delivers lift in online conversions. It serves customers including Snowflake, Sumo Logic, Bill.com, Tableau, Unilever Prestige and Chrome River. Led by co-founder and CEO Guy Yalif, Intellimize plans to use the new funding to expand adoption of its optimization solution. The company is based in San Mateo, CA. In addition to the financing, former Tableau CMO Elissa Fink joined Intellimize’s board of directors. Intellimize builds machine-learning software to personalize mobile and desktop web experiences and automatically optimize websites to drive revenue and customer acquisition. The company serves growth teams at customers such as SoFi, Looker, Stella & Dot, Drift, Talkdesk and Huckberry. Founded in 2016 and led by CEO Guy Yalif, Intellimize is based in San Mateo, California. In April 2019 it raised new capital in a Series A round, indicating investor confidence in its product and go-to-market. The company says it will use the funds to continue expanding operations and extend its business reach. No revenue or user metrics are disclosed in the article.
- Tonal
Participated · Series E · Mar 2021
Tonal builds a connected weight‑training system and content for the at‑home fitness market. The company shifted away from rapid growth toward a measured path to profitability after pandemic‑era expansion. It laid off roughly 35% of staff (headcount then reported around 750) and worked through excess inventory and supply‑chain challenges. Tonal has narrowed marketing to bottom‑of‑funnel performance and is considering adjustments to its product roadmap and expanded brick‑and‑mortar retail presence; its system is currently available in five stores and some Nordstrom locations for demos. Founder Aly Orady moved from CEO to CTO and president Krystal Zell was promoted to CEO; Zell says the company is “really close” to adjusted EBITDA profitability after nine months of difficult choices. The company does not disclose manufacturing locations or the valuation for the new raise. Tonal builds an all-in-one smart home strength-training system that uses digital weights and streamed classes to replicate gym weight stations. Founded in March 2015 by Orady and headquartered in San Francisco, the company saw sales grow 800% from December 2019 to December 2020. Tonal has faced delivery delays of 10–12 weeks and has been ramping production, increasing headcount and air-shipping devices from Taiwan to the U.S. The company plans to spend its new capital on marketing and brand awareness, expand its catalog of streamed fitness classes, and scale operations and its supply chain. Tonal has also expanded its physical presence via a Nordstrom partnership (at least 40 locations) and expects 60 physical locations by the end of 2021. Management additions include a new COO, Chief Strategy Officer and CTO to support growth; leadership says an IPO is a long-term goal but offered no timeline. Tonal builds a connected home strength-training system that pairs a reflective display with resistance technology to approximate dumbbell- and barbell-style workouts. The company differentiates itself by focusing on strength training rather than only cardio or mirror-style fitness devices. Tonal has pursued partnerships and trials, including work with the Mayo Clinic on physical therapy studies with results expected early next year, and deployments at hotels and resorts such as Andaz Scottsdale, the Waldorf Astoria Boca Raton, and JW Marriott Anaheim. The product has attracted athlete investors and ambassadors who cite its use during COVID-19 lockdowns. The home-fitness market is increasingly crowded (notably Lululemon’s $500M acquisition of Mirror), but investor interest remains strong amid pandemic-driven demand. The company is Bay Area–based and has raised significant outside capital to scale distribution and trials. Tonal produces a wall-mounted strength-training machine that uses electromagnetism to simulate and control weight and delivers on-demand training through a connected software platform. The machine retails for $2,995 and the company offers a $49/month membership for personal training sessions, recommended programs and workouts. Since launching its product in 2018, Tonal reports virtually no returns and says customer care proactively works with members to ensure satisfaction. The company says the majority of customers are aged 30–55, evenly split by gender, and live in or near the top 10 U.S. metro markets. Tonal plans to expand software personalization, build new workout categories and enable fitness experiences when users travel. It is also expanding marketing and retail presence (currently a flagship San Francisco store and an upcoming Newport Beach pop-up) and hiring across hardware, software, design, video production and marketing. Tonal sells a wall-mounted strength-training system that uses electromagnetism to simulate and control weight and applies machine learning to adjust resistance. The device includes a built-in personal trainer and programming available for a $49/month membership. Tonal determines a user’s baseline strength with a 10-minute test and continuously monitors rep quality to dynamically adjust resistance during workouts. The unit mounts to your wall and retails for $2,995. CEO and founder Aly Orady demonstrated the product at Tonal’s San Francisco headquarters. The company positions itself alongside connected-home fitness startups like Peloton and Mirror.