Participated · Series A · Jan 2024

NumberEight builds on-device AI identity solutions that enable "privacy-first" identity without using identifiers for the advertising industry. Its technology empowers publishers and ad platforms to enrich ads with intelligent, ID-less, anonymized data so advertisers can reach target audiences while preserving privacy. The company already operates globally with audio, gaming, and advertising customers, including Southern Cross Austereo (SCA), Adverty, and AdInMo. Led by CEO Abhishek Sen and based in London, NumberEight intends to use the $2.7M Pre-Series A to drive commercial growth, bolster product development, and expedite US expansion. The company pointed to increasing privacy regulations and platform data restrictions as drivers of inbound market interest. No revenue or user metrics were disclosed in the article. NumberEight builds a contextual intelligence platform for mobile devices that predicts consumer context and delivers real-time personalised experiences. Its edge AI and signal-processing technology produces more than 100 contextual insights (e.g., “travelling to work on a bicycle”) and exposes them via an online dashboard that anonymises and correlates events with in-app activity. The platform is designed to run on-device so sensor data never leaves the user’s phone, preserving user privacy. The company is currently focused on the €132 billion Media and Entertainment market, including music streaming, online radio, mobile gaming and advertising, and aims to power context-driven experiences across the mobile app ecosystem. NumberEight will use the €2 million seed financing to enhance its patent-pending technology, hire engineering and commercial talent, and accelerate business growth. Founded in 2016 by CEO Abhishek Sen and CTO Chris Watts—built on Sen’s TU Delft research and prior mobile experience—the team emphasises privacy-preserving algorithms and academic rigour.