Led · Equity · Dec 2025

Nuuvia, formerly known as Incent, develops an Intelligent Lifecycle Banking platform that community banks and credit unions deploy to attract, engage and retain members—particularly younger account holders—through personalized, digital-first experiences. Its white-labeled and co-branded software integrates with existing digital banking systems, allowing institutions to keep deposits, card revenue, data and customer relationships in-house. The company’s flagship digital youth banking module is already live with dozens of community banks and credit unions across the United States, demonstrating initial market traction. With an aging member base and an estimated $124 trillion of wealth projected to transfer to younger generations, Nuuvia positions its platform as a critical tool for generational membership growth. The firm plans to accelerate its product roadmap, broaden operational capacity for onboarding new clients and boost market awareness. Recent strategic capital from two large credit unions strengthens both its balance sheet and industry relationships as it scales these initiatives.